Mathilde Bazin-Retours

Mon ADN est journalistique : j’aime dénicher de belles histoires et trouver les mots justes pour les raconter. Après plusieurs années passées à Madrid et à Sydney, j'ai choisi Paris pour m'essayer à la communication dans les secteurs de l'innovation durable, la finance verte, et la tech. Aujourd'hui, avec Matière Green, j'aide mes clients à parler vrai et vert ! Ensemble, nous cherchons à communiquer de manière plus responsable, faire bouger les lignes et les pratiques, tout en défrichant les chemins de l'éco-conception.

■ Communication strategy development and implementation (internal, external and employment brand) in collaboration with the executive team. ■ Website management (WordPress) and community management (LinkedIn). ■ Design of outreach materials (Illustrator, Photoshop and InDesign): flyers, product presentations...

Communication activities for European Horizon 2020 projects (renewables, climate data, smart cities, and car sharing): ■ Set up websites (WordPress) to promote the project: design, visuals and content (mostly in English) ■ Wrote press releases and newsletters (MailChimp + SendinBlue) ■ Developed strategic communication plans: key messages, objectives to reach, audience targeted, actions to do… ■ Designed promotional materials (Illustrator, Photoshop and InDesign): logos, flyers, brochures, posters, roll-ups… ■ Community management (Hootsuite): Twitter and LinkedIn Main H2020 projects: STARS (www.stars-h2020.eu), MAKING-CITY (www.makingcity.eu), and S2S4E (www.s2s4e.eu).

Main topics: ecology and sustainable development, social and solidarity economy, well-known cultural and sports figures ■ Researched, drafted and wrote interviews, portraits and reporting articles ■ Clear and concise writing style, adapted to audience and format needs: print, digital or tablet ■ Organised technical part and managed the budget necessary to the achievement of reporting ■ Crosschecked sources for a better quality and reliability of the information reported ■ Contacted and worked with freelance photographers for some articles with photos

■ Developed a social media communication plan in a context of Fukushima's tragedy and a global negative image of nuclear energy ■ Analysed digital visibility: HowSociable, Social Mention, WhosTalkin?, IceRocket and Google Blog Search ■ Planned and defined targeted messages and a social media strategy, mostly on Facebook and Twitter

■ Wrote news in Spanish, and revised Spanish articles ■ Traduced French to Spanish ■ Researched and wrote a double page for a special cars edition

Main topics: politics, economics, ecology, health and sports ■ Wrote interviews and reported one to two online articles with photos every day ■ Writing style fitting the digital format and SEO indexing ■ Received a record number of comments for my article about the 'croissants'​ in Spain ■ Coverage of the 10 years of the website and interview of Hervé Heyraud, founder and CEO ■ Participated in a special printed magazine 'Un an en Espagne'​ (One year in Spain)

■ Edited magazine pages ■ Interviewed booksellers and literary critics about new books published ■ Reporting articles for L’Express.fr (same press group): French cyclone Xynthia et the Paris Book Fair

■ Interviews, portraits and reporting articles with photos about region's personalities, artists, associations, community shops, festivals... ■ Created and wrote the Loir Valley Gîtes and Bed & Breakfasts supplement ■ Wrote international pages from May 2009 to June 2011