Mathilde Brygier

I help B2B SaaS, tech and culture-led companies turn ideas into clear content, campaigns and editorial assets. Current and recent work includes content strategy, SEO/GEO content pillars, thought leadership, trend analysis, campaign copy, newsletters, landing pages, reports, event content, and sales assets. What I've been working on lately: - Building end-to-end content for B2B and tech companies, from editorial planning to final copy. - SEO/GEO content pillars, trend-led narratives and campaign angles. - Writing and editing articles, newsletters, landing pages, reports, sales assets and event content. - Localizing and adapting content for French, UK and US audiences. - Leading community growth, content strategy and monetization work for a romantasy YouTube channel with 120K+ subscribers, on Patreon (5K+) and Spotify (2k+) - Working on fan-first editorial frameworks, retention loops, moderation, and audiobook/Audible launch research.

- Content & Thought-Leadership Event content: prepping exec speakers and creating their keynotes (topic, content & slides), support external C-level speakers in their preparation Lead on VP Marketing’s monthly newsletter around digital trends CX Circle Magazine: final edits on content and design, printing, distribution Use cases, one-pagers, sales assets... - Campaign management Plan marketing campaigns with global team, localize & enable for French, Spanish, Italian markets + coordinate with freelancers: reports, emails, landing pages, blog posts, design assets, digital ads

Developed the marketing plan for the UK/Northern Europe and Middle Eastern markets Responsible for campaign calendar to generate leads and support upselling and cross-selling: - Emailing: write, schedule, follow-up and analyze targeted emails, and monthly customer newsletter, ad-hoc campaigns for sales rep - Marketing automation: create workflows to (re)qualify leads - Content: write and localize content across buyer’s journey (blog posts, ebooks, case studies, landing pages, etc…) - Webinars: organize (invitations, landing pages, guests…) and present webinars - Google/LinkedIn ads: define/analyze keywords & write targeted ads - Content syndication: develop partnerships with industry news outlets, newsletters, and influencers to grow awareness and lead database - Product marketing: own creative direction of product videos and product-related content assets Organized the annual online global customer event in coordination with other country marketing managers and presented/moderated Monthly reporting on Northern Europe marketing qualified leads, marketing revenue pipeline contribution and revenue attribution

AUXILIAE - In charge of editorial content for two specialist recruitment sites jobenfance.com and jobautonomie.com :editorial line development, daily article posts, digital PR with experts and opinion leaders - Sector & trends analysis on Infancy and Childcare, Silver Economy activities and Human and Home services (legal monitoring, HR topics, healthcare policies…) - Set up and development of social media platforms (Facebook and Twitter) - CRM: elaboration and supervision of emailing campaigns - Tradeshow representation RUUB.COM - Weekly lifestyle blog articles - Web editor - Business translations French to English for American clients

- Cross channel campaign management (France, Belgium, Switzerland, Spain) - print, emailing and SMS: Briefing, follow-up and approval of communication content with the creative teams, defining delivery and target objectives, generating the sales pitch to the in-store teams, results analysis - Development and upkeep of customer loyalty (campaign ideas, punctual sales boost operations, A/B testing…) - Main contact for sales teams for in-store requests and feedback - Contributor to Facebook campaigns - Customer loyalty program & trends watch - Event planning (openings, national happenings, private events for VIP customers...) - Coordinator for punctual market research with a specialized agency