Mathilde Duquesne
Consultante Communication & RP
Salaire / Taux journalier
Marseille, France
Freelance
À distance uniquement
Expertises
Langues
Expérience de travail
Independent communications & public relations consultant — Founder explicit
explicit (comms & pr)
mars 2024 - Présent
2 ans 8 mois
At explicit, I support executives and marketing and communications teams in their visibility and positioning strategy. My obsession: choosing the right words and ensuring the consistency of messages, to tell stories that leave a mark and establish strong and credible images over time. My current long-term assignments: – PR Manager for Micropep Technology – Communication Consultant for EXOQUA – Part-Time Community Manager for KORAY – Communication & Marketing Consultant for GLOBE GROUPE They have placed their trust in me on an ad hoc basis: – PR Manager for JOIN – Part-Time Communication Manager for Paris-Saclay SPRING 2025 In short: strategic advice, editorial production and press relations. All with high standards, professionalism, simplicity and the desire to make every word ring true. 👉 Want to discuss your challenges? Contact me directly here.
International Communications Director
Weborama
mars 2022 - mars 2024
2 ans 1 mois
Paris, France
- Définir, adapter et conduire la stratégie de communication externe de l’entreprise. Assurer la promotion de l’image de marque et des produits de l’entreprise ainsi que ses réalisations ; - Relation Presse et Média ; - Organisation d’évènements clients et internes ; - Réaliser, mettre en place et exécuter la stratégie de contenu des leviers de communication de l’entreprise ; - Rédaction des contenus éditoriaux et création des supports de communication ; - Reporting et suivi des performances des leviers de communication ; - Assurer une veille média sur les retombées presse concernant l’entreprise ; - Effectuer un travail de veille stratégique et concurrentielle (positionnement, politique de communication, action de communication…). Se tenir informer des évolutions technologiques et des nouvelles tendances dans notre domaine d’activité ; - Maintenir le lien et soutenir la communication des BU internationales, s’assurer de transmettre les actualités et réalisations du HQ ; - Piloter la gestion de projet à caractère innovant pour l’image de marque de l’entreprise (RSE, labels, partenariats…)
Consulting & Communication Manager
GLOBE GROUPE
janv. 2021 - mars 2022
1 an 3 mois
Paris, France
- Development, marketing of the GLOBE LIVE SHOPPING offer and communication plan - Response to client proposals regarding Live Shopping, Digital Shopper Marketing & Retail Marketing for major high-tech, luxury & beauty brands - Watch and innovations - Pilot strategies and actions of corporate communication and employer brand of the group and its subsidiaries - Levers: Press Relations, Public Relations, Events and Partnerships, Social Networks, Brand content, Digital Marketing, Website, Sponsorship.
TechSell
sept. 2015 - janv. 2021
5 ans 5 mois
Paris Area, France
Communication and Consulting Manager
août 2018 - janv. 2021
2 ans 6 mois
Paris Area, France
Communication • Development of corporate and employee communication strategies and implementation of communication plans: - Development of the brand image, reputation both B2B and B2E (Business To Employee), the acquisition of new prospects and candidates by implementing offline & online communication strategies. - Levers: PR, Events and Partnerships, Influencer/blogger relations, E-reputation and social networks, Brand content, Digital Marketing. • Advice & support for the Group's various spokespersons: partners, co-founders, Comex. • Team management (4 directly), budget and administrative management of the department, monitoring of KPIs. Consulting • Creation of the consulting department within the company and of the internal monitoring unit • Development of recommendations to the agency's clients and prospects (Google, Facebook, Adidas, Marshall, Legrand, Under Armor, ...) • Strategic analysis of the market and targets, • Pushes innovation topics, creation of new offers and marketing of the offer, • Workshop and brainstorming animation, coaching and animation of Call For Tender answers and Trophy applications.
Head of Marketing Communication
sept. 2017 - août 2018
1 an
Paris, France
Started as a Community Manager intern, hired as a Marketing & Communication Manager. Promoted as the Head of Marketing & Communication, member of the Executive Committee. - Developed and executed the Marketing & Communication B2B and B2C strategies. - Developed and executed digital projects (websites, internal plateforms, social media/content strategies, events). - Management of the projects, partner relationship & service providers, management of the team. Client references: Apple, Microsoft, adidas, Sennheiser, Huawei, Fnac.
Responsable Marketing & Communication
sept. 2016 - oct. 2017
1 an 2 mois
7620 Paris, Danemark
Skills: Expérience utilisateur (UX)
Community Manager
sept. 2015 - oct. 2016
1 an 2 mois
7620 Paris, Danemark
Account Management
FCB Global
janv. 2018 - août 2018
8 mois
Greater Hamburg Area
- Supervision of the production of the Retouching of Print campaigns (POS, PR and Digital). - Support in the supervision of the production of global TV and 360 digital campaigns. - Supervision of the production of strategical brand & product films promoted to the markets. Client references: NIVEA Body, NIVEA Deodorant, NIVEA Men.
Online Advertising Manager
Dentsu Creative
janv. 2017 - mai 2017
5 mois
Hambourg, Allemagne
- Set up, managed and optimized online video advertising campaigns (Google Adwords/YouTube, Facebook & DBM). - Created the new reporting tools for the Online Advertising Department (design & development). - Draw up the end-of-campaign reportings. Client references: Otto, Lufthansa, Fielmann, Conrad, Finanzcheck.de.
Formation
MBA Spécialisé Digital Marketing & Business
Master of Business Administration - MBA
2018 - 2019
1 an 1 mois
EFAP - École des nouveaux métiers de la communication
RNCP Niveau I - Titre Certifié Master Directrice de la Communication
2017 - 2019
2 ans 1 mois
ESP Ecole Supérieure de Publicité, Communication et Marketing
RNCP Niveau II - Titre Certifié Bachelor Chef de Projet en Communication & Publicité
2015 - 2016
1 an 1 mois
IUT le Havre
DUT Information-Communication
2013 - 2015
2 ans 1 mois