Mathilde Flous

I led team efforts to explore and capitalize on new growth opportunities for BMS International, managing strategic projects to strengthen the company's market position. One of my key achievements was overseeing the transition from a Seller-only to a Seller & Vendor model, coordinating with internal and external stakeholders while managing the relationship with Amazon Retail teams. I spearheaded expansion into new markets, including Amazon Canada, Belgium, and the UK. I also launched pilot programs and implemented participation in innovative Amazon initiatives to optimize performance (SIOC, Climate Pledge Friendly, Small & Light, etc.). Additionally, I managed external traffic acquisition through Instagram, TikTok, Google Ads, and affiliate partnerships, enhancing brand visibility and customer engagement.

BMS is a leading EU Amazon FBA seller since 2016, ranked among the top 200. The company creates and launches brands across multiple consumer categories (Twinzee, Dreamzie, Zenacolor, Sweety Fox, Zenavea, Zenacross) on Amazon marketplaces worldwide. I managed a team of up to 8 sourcing specialists, overseeing product development for 15 brands. Together, we successfully launched 150+ products in just three years across various consumer categories. I also built and nurtured strong relationships with 70+ suppliers globally, driving negotiations, conducting worldwide supplier visits, and implementing rigorous quality control initiatives.

Managed a portfolio of vendors in the Lighting, Linens, and Arts & Crafts categories, focusing on revenue, profitability, inventory, and pricing. Collaborated with existing vendors to identify growth opportunities, implement strategic projects (selection, logistics, promotions, advertising), and share best practices related to Amazon's tools. Contributed to category expansion by recruiting new relevant brands and growing selection. Supported the negotiation process for annual terms with French & Pan-EU strategic partners, aiming to improve overall category profitability.

Led a team of 3 Key Account Managers, fostering collaboration and supporting their success. Contributed to performance reporting by preparing weekly/monthly/quarterly reports. Supported the recruitment process by conducting interviews (+40 interviews). Organized a team-building sales challenge to motivate and engage a team of over 50 Key Account Managers. Played a key role in implementing PanEU FBA & New to Prime projects across the European marketplace.

Contributed to the growth of the Amazon Marketplace (Home, Kitchen & Toys) by identifying, recruiting, and supporting high-potential third-party sellers across various regions (Europe, US and China). Supported increased sales on the platform through seller recruitment and account management efforts (overaching sales target by +100% overall) Played a key role in launching the new "FBA Pan-Europe" program in France, benefiting sellers with higher exposure to EU markets, operational efficiency and decreased costs. Assisted with data analysis for business reviews and collaborated with Traffic teams to increase seller visibility. Contributed to team development by recruiting and training new hires.

Drove e-commerce growth by securing 8 new high-value clients, including industry leaders like Amazon, Pixmania, and Allobébé. Managed a portfolio of over 50 clients, ensuring successful partnerships and exceeding sales targets. Developed engaging brand content and supported clients with digital marketing campaigns, fostering brand awareness and driving sales.

Supported new product development by conducting market research and analyzing trends. Leveraged market research data (performances, benchmarking, IMS/IRI panel analysis) to identify customer needs and inform product strategy. Created sales tools to equip teams with effective resources for driving product adoption. Planned and coordinated exhibition participation at industry events (Babycool, Salon Baby, Kind + Jugend) to showcase products and generate brand awareness.