Mathilde Petit-Velasco

Redesigned the “Auto-Pilot” feature of an AI-powered video generator for musicians. - Conducted a UX audit with musicians (heuristic evaluation, interviews, usability testing) to uncover churn-related usability issues. - Translated findings into actionable user stories and redesigned flows and wireframes. - Delivered high-fidelity prototypes and refined design system components, clarifying workflows, reducing user friction, and ensuring designs were implementable.

Enhanced features of a no-code builder through user-centered design and strategic research: - Conducted UX research with 30+ participants (interviews, usability tests, data analysis) to uncover pain points and identify opportunities for improvement. - Analyzed market trends and competitor products to ensure designs were aligned with both user needs and industry best practices. - Synthesized insights into actionable recommendations that informed the product roadmap and guided design decisions. - Designed and prototyped Figma screens, optimizing user flows and collaborating with Product and Engineering teams to ensure feasible implementation.

Founded and led a B2B2C foodtech startup, applying product discovery, UX research and iterative design methods to a physical product. Built the business end-to-end from insight to validated solution and successful exit. Product & Research - Ran extensive discovery work (150+ interviews, surveys, behavior mapping, concept testing) to uncover user needs and validate the problem/solution fit. - Transformed user and market insights into a clear product vision and prioritized roadmap for development iterations. - Built the go-to-market strategy by aligning user needs, product constraints, and market opportunities. - Designed and refined the product through rapid experimentation cycles (prototypes, A/B ingredient tests, packaging UX, operational constraints). - Created clear visual communication and product narratives to align suppliers, partners and early adopters around the product value. Business & Growth - Achieved 25,000+ sales across 50+ B2B clients, validating traction and repeat usage. - Launched a crowdfunding campaign that reached 150% of target with 250+ contributors. - Negotiated and executed the company’s exit with knowledge transfer. Key learnings Deep understanding of product discovery, quick experimentation, user validation, prioritization under constraints, and aligning product decisions with business outcomes.

Innovation Consulting within Schoolab - Innovation Lab & Accelerator / Client: MSD - Conducted in-person interviews to identify pain points and obstacles hindering the implementation of a more effective corporate culture. - Facilitated a workshop for employees to brainstorm and generate solutions.

Leading the field study for a linear park project: - Led and organized the field study (established methodology, found translators, interviewees, etc.) and delivered the final report with actionable recommendations for the architects. - Conducted a comprehensive study employing design ethnographic methods. - Collaborated within a team of architects and urbanists. - Established connections with local communities, actively involving them in the project. - Sought new partnerships with NGOs and companies, identifying a suitable partnership for the park that led to the construction of one of the park elements.

Improving a project within the NGO focused on education and ecology + enhancing the visual presence of Earth&Us. - Conducted an observation phase involving research and training observations. - Reorganized project activities and developed engaging storytelling as a common thread. - Prototyped and developed educational tools, optimizing the tool fabrication process. - Designed a new logo and enhanced the UX/UI of the website.

Vent d'Est is a French-Moldavian NGO that aims at fighting poverty in Moldavia through sustainable and responsible economic development. - Helped building an eco-pension for a Moldavian village. - Animated play-session for 20+ children.