Mathilde Roose

STRATÉGIE DE MARQUE & DÉVELOPPEMENT Accompagnement de la vision de marque, définition du positionnement, construction d’une identité visuelle claire et alignée. Développement de la marque sur le marché B2B en local. RÉSEAUX SOCIAUX & CONTENU DE MARQUE Développement stratégique des leviers sociaux (Instagram, Facebook) et création de contenu. COMMUNICATION (INFLUENCE, RP, ÉVÈNEMENT) Élaboration de la stratégie de communication 360 pour soutenir le positionnement de la marque et sa croissance. Création des supports de communication dont newsletter hebdomadaire. COLLABORATIONS & PARTENARIATS Mise en place et gestion des différents partenariats.

- Create marketing and communication campaigns for IBM sales representatives (community around 1000 collaborators) -> Conception and creation of a monthly newsletter on the industrial sector - Measure and analyse the impact of the marketing campaigns and provide a practical approach - Prepare and organize commercial fars/events (operational organization, supplier management...) - Contribute to marketing projects (events, studies, web....) - Create webcasts and webinars

Huygens is a natural and organic cosmetic brand based in Paris. My missions : Community management and brand content : - Set and implement social media and communication campaigns to align with its marketing strategies - Respond to comments and customer queries - Provide text, image content for social media accounts (including advertising for Facebook Business Manager) - Monitor and report on feedback/impact of publications and online reviews - Ponctual redaction of newsletters on the natural ingredients, cosmetic trends, alternative consuming habits to boost brand awareness Website content : - Realize visuals of the products with the graphic - Update the content on Prestashop (product sheet, promotion tab, product visuals...) Notable achievement : Implement an empty bottles return policy in shops