
Matías Pérez Fichera
Strategic & Industrial Designer
Salary / Daily rate
Barcelona, Spain
Mobility: United Kingdom, Germany, ...
Freelance
Can come onsite
Skills
Languages
About me
Intro
Industrial Designer (UBA) with 15+ years of hybrid experience in strategic design, project management, and physical product development. Specialist in bridging the gap between deep user research (Design Research) and technical/commercial viability. Proven track record leading innovation processes for global brands (Disney, Glovo, Arcor) and managing complex business operations. Currently leading Dilema Estudio, focused on systemic design solutions and industrial tangibility.
Work experience
Strategic & Industrial Design Lead (Partner)
DILEMA ESTUDIOFreelance
Mar 2019 - Present
7 years 8 months
Remote
Strategic consultancy focused on transforming user insights into tangible product and business solutions. ● Disney Latam (via Hen Den): Conducted strategic consultancy using Future Thinking and systemic design to identify market opportunities. ● Glovo Spain: Led the redesign of the rider experience and physical equipment (backpack), optimizing ergonomics and brand alignment. ● Arcor: Developed Concept Design and visual proposals for innovation workshops, translating abstract ideas into high-fidelity prototypes. ● Concreto Estudio: Provided technical support in 3D modeling and construction detailing for furniture and architectural projects.
Founder & Lead Designer
HXMBRX
Apr 2018 - Present
8 years 7 months
Buenos Aires, Argentina
● Founded a D2C technical accessories brand focused on high-end functional design. ● Executed the full product lifecycle: from polymer/leather design to technical sheet management and production tooling. ● Developed brand strategy, digital positioning, and direct-to-consumer sales channels.
Visiting Mentor (Technical Prototyping)
LCI BARCELONA
Mar 2024 - Present
2 years 8 months
Barcelona, Spain
● Technical expert for the Master’s in Fashion Design, focusing on the intersection of design and manufacturing. ● Advising students on complex prototyping, last construction, and advanced material experimentation. ● Facilitating the transition from creative concepts to technical execution and industrial feasibility.
Teaching Assistant
FADU - UBA
Mar 2020 - Aug 2022
2 years 6 months
Buenos Aires, Argentina
● Mentored senior design projects, evaluating research methodologies and technical-industrial feasibility.
Operations & Design Director (Partner)
El almacen de Cafe SRL
May 2006 - Aug 2022
16 years 4 months
Buenos Aires, Argentina
● Led the end-to-end design and operational strategy for a prominent retail coffee chain. ● Retail Design: Managed interior design, signage, and customer flow optimization for physical stores. ● Supply Chain: Negotiated with industrial suppliers for the development of custom packaging and furniture. ● Management: Orchestrated the business's digital transformation, including ERP implementation and e-commerce strategy.