Matko Brusac

Content Writer at Payflows, a $25M-backed fintech transforming procurement and treasury management. Writing SEO-driven, straightforward content that helps companies to streamline financial operations, improve resource allocation, and handle the complexities of modern finance with ease.

*Mastercad Advisors Client Services As a freelance copywriter, I partner with Mastercard to create compelling content for various clients and partners. My expertise lies in crafting captivating copy, developing impactful storylines, and producing attention-grabbing headlines that resonate across industries.

Primarily involved in UX writing and content creation in English for Apple's App Store. In an editorial capacity, I performed copyediting duties, managed requests from content managers, established deadlines, and supervised a team of four translators/ content localizers.

As a desk editor, contributed to the establishment of a sports-focused website specializing in long-form, high-quality sportswriting. Developed editorial guidelines, managed social media accounts, and devised a content distribution strategy. Monitored performance using Google Analytics and Meta Business Suite. Executed social media captioning, headline editing, and visual editing. Proficient in WordPress for efficient website management. Led marketing campaigns to enhance brand visibility and engagement across various platforms. Monitored campaign performance metrics for strategic optimization, resulting in sustained audience growth and increased website traffic. Transitioned to a web content editor role, overseeing 24/7 breaking news coverage and providing training to four junior web journalists. The website maintained an average of 30,000 unique visitors per day.

Long-form writing on economics, politics, and culture plus occasional editing.

Oversaw web content functions for the sports segment of Croatia's primary daily publication. Directed content curation, managed breaking news coverage, strategized content distribution primarily on Facebook, and conducted tracking of content distribution using tools such as Google Analytics.

Managed copywriting, content writing, copyediting, proofreading, and content localization in English, with a focus on the audio and video industry. Collaborated with prominent brands such as Panasonic, Sony and Pioneer.

Digital copywriting and copyediting in English for the largest travel agency in Croatia at the time.