Matthew Stalder
Directeur Général | BU & PME | Agroalimentaire
Salaire / Taux journalier
Angers, France
Mobilité : Paris, Aix-en-Provence, ...
Freelance, ouvert au CDI
Peut venir sur site
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À propos
Introduction
Ce qui m’a toujours passionné, ce n’est pas le marketing en soi, c’est ce qu’il dit de l’humain. Comprendre pourquoi on agit, ce qui relie une marque à une conviction, et comment une équipe transforme une idée en impact concret. J’ai bâti ma carrière sur une conviction : la croissance n’a de sens que si elle fait progresser à la fois les marques et les gens. Aujourd’hui, j’accompagne des organisations qui veulent conjuguer stratégie, sens et performance.
Expérience de travail
Business Wargames Facilitator | Strategic Consultant
juil. 2024 - Présent
2 ans 4 mois
Hybrid (France & Global)
Building on my experience leading competitive wargames, I bring extensive international expertise in strategy and business wargaming. I specialise in designing and facilitating high-impact strategic simulations, helping organisations stress-test their strategies, anticipate competitive moves, and navigate uncertainty with precision. I work with executive teams to: - Simulate complex competitive scenarios, identifying strengths, vulnerabilities, and opportunities. - Enhance strategic planning, risk management, and resource allocation through immersive wargames. - Provide bespoke workshops and executive training, equipping leaders with decision-making frameworks for dynamic environments. My mission is to empower organisations to fortify their competitive edge and ensure they are well-prepared to thrive in an ever-evolving business landscape.
President | Co-Founder | Business Strategist
Empires SASFreelance
déc. 2023 - Présent
2 ans 11 mois
Angers, France
Co-founder of a family-owned venture inspired by global craftsmanship and design. Empires SAS curates bespoke interior solutions, celebrating artistry from around the world. 🔗 www.empires-interiors.fr
Nestlé | 16+ Years in Strategic & Leadership Roles
avr. 2007 - déc. 2023
16 ans 9 mois
Région de Paris, France
Brand Marketing Director, Infant Formula & CRM
janv. 2018 - déc. 2023
6 ans
Région de Paris, France
Delivered consecutive years of above-market growth, capitalising on competitor withdrawals and strategic portfolio transformations. Led key profitability-driven innovations, anticipating consumer and healthcare professional trends. Spearheaded digital transformation initiatives, including the #P’tits Ambassadeurs micro-influencer programme. Revitalised the Guigoz and Nidal brand identities, reinforcing their market positioning. Key Achievements: ✔ Strengthened Nestlé’s leadership in the infant formula segment through proactive regulatory adaptation. ✔ Drove strategic investment reallocation, enhancing the effectiveness of demand-generation activities.
Head of Marketing, Infant Nutrition
août 2015 - déc. 2017
2 ans 5 mois
Barcelona Area, Spain
Led a portfolio transformation strategy, driving profitability in Baby Food and launching high-value innovations (including organic ranges). Championed Nestlé’s first-in-market infant formula innovation featuring Human Milk Oligosaccharides (2016). Repositioned the Nidina Brand, securing two EFFIE Awards for marketing excellence. Member of the European Task Force responsible for the launch of the NaturNes organic brand identity. Key Achievements: ✔ Orchestrated a brand portfolio rationalisation, enhancing consumer engagement and clarity. ✔ Launched the SuperMamies influencer programme, elevating consumer advocacy.
Head of Category Channel Sales Development (CCSD), Infant Nutrition
mai 2014 - juil. 2015
1 an 3 mois
77186 Noisiel, France
Drove above-market distribution gains, securing Nestlé’s leadership in Category Management (Advantage Group). Spearheaded Nestlé’s first e-commerce merchandising shopper study, influencing online retail strategy. Established dedicated e-commerce and pharmacy trade marketing teams, strengthening multichannel category management. Key Achievements: ✔ Successfully launched and scaled high-value SKUs, contributing to significant revenue growth. ✔ Led strategic initiatives that increased average consumer basket size through targeted segmentation.
Category Manager, Infant Nutrition
mai 2011 - mai 2014
3 ans 1 mois
77186 Noisiel, France
Oversaw the infant nutrition category marketing strategy, with a focus on consumer engagement, brand equity, and trade marketing execution.
Competitive Intelligence Manager, Nestlé Nutrition HQ
avr. 2007 - mai 2011
4 ans 2 mois
1800 Vevey, Suisse
Established and coordinated Nestlé’s global competitive intelligence framework, delivering strategic insights across R&D, market performance, and financials. Designed and led competitive wargames to prepare Nestlé for key competitor market entries. Influenced EU regulatory decisions on a major competitor’s M&A activity, contributing to required brand divestitures. Participated in M&A strategy development, identifying high-potential acquisition targets. Key Achievements: ✔ Created enduring competitive analysis tools, including the Competitive Monthly Newsletter and new product launch tracking.
Early Career Roles
juil. 1988 - mars 2007
18 ans 9 mois
Partner | Strategic Consultant | Pioneers Research & Consulting Group
janv. 2001 - mars 2007
6 ans 3 mois
Advised public and private sector clients on strategy, business process design, and negotiation frameworks.
Reserve First Lieutenant, Artillery | Swiss Armed Forces
juil. 1988 - oct. 2005
17 ans 4 mois
1422 Grandson, Suisse
Deputy Director | International Programme Management | Simón I. Patiño Foundation
mars 1999 - oct. 2000
1 an 8 mois
Led education and healthcare initiatives across Latin America, negotiating with government stakeholders.
Supply Manager | Gate Gourmet International AG
avr. 1998 - mai 1999
1 an 2 mois
Managed a CHF 30M supply budget across Latin America; led supply chain strategy for a new production facility in France.
Trader | Transammonia AG | Switzerland, Mexico & Brazil
mars 1993 - mars 1998
5 ans 1 mois
Opened São Paulo operations, achieving USD 20M in sales within two years.
Formation
IESE Business School
2014 - 2014
1 an
ESSEC Executive Education
Master of Business Administration - MBA
2004 - 2006
3 ans
Geneva Graduate Institute
Ma
1990 - 1992
3 ans
University of Geneva
Ba
1988 - 1990
3 ans