Matthias Laurenge

– Strategy & Governance: Directed the global Digital Services roadmap, encompassing Technology, Product, and the Group Data/Analytics/AI teams to align tech investment with corporate strategy – P&L & Business Transformation: Managed the full P&L for the Little Big Change e-commerce business unit, leading a strategic turnaround and eventual decommissioning to optimize group resources and refocus on core growth areas – Data Leadership: Managed a centralized Group Data team, establishing the technical foundation for advanced analytics and automated decision-making across the organization.

– Scaling product delivery: Orchestrated the "Digital Factory," leading 4+ cross-functional squads and shared resources to deliver a diverse portfolio including IoT (connected products), subscription e-commerce, and healthcare-tendered platforms. – Headed both Tech & Product teams – Stakeholder Management: Acted as the bridge between technical execution and brand strategy, ensuring the deployment of global brand websites met both consumer needs and technical scalability

– M&A Execution: Spearheaded the IT and operational integration of the 'Hypermarcas' (now Hypera Pharma) hygiene business acquisition (Ontex Brazil), ensuring business continuity during a critical transition period – Resource Orchestration: Led a cross-functional team of 20 consultants and managed 30+ external suppliers to execute a complex IT carve-out and systems integration. – Multicultural Leadership: Navigated complex regulatory and cultural environments to align the Brazilian subsidiary with global group standards.

– In charge of setting up the Program/Project Management Office & Projects Portfolio at group level

– Joint Venture Strategy: Orchestrated the end-to-end global and local post-merger integration for the launch of the Lacoste Mexico JV – Market Entry & Scaling: Directed the transition of regional operations into the global group framework, ensuring architectural alignment and operational readiness for a multi-million euro market – Cross-Functional Governance: Led global and local workstreams to synchronize supply chain, finance, and digital systems during high-stakes corporate restructuring

– Global Architecture & CRM: Spearheaded the implementation of a centralized, global CRM and e-CRM ecosystem across major international markets. – Strategic Planning Systems: Led the deployment of European centralized Merchandise and Assortment planning tools to optimize inventory and distribution. – Long-term IS Vision: Defined and executed transversal strategic projects to ensure global system integration and a unified long-term Information Systems (IS) vision. – Expertise & Mentorship: Awarded in-company project management certification by Kurt Salmon, applying top-tier consulting frameworks to internal global delivery

– US operations optimization (NYC): Directed operational optimization projects for Lacoste subsidiary in the US, focusing on process efficiency and technical scalability

– Brazil Subsidiary Integration (São Paulo): Managed the end-to-end integration of Lacoste Group processes and systems into the Brazilian distribution subsidiary. – Change Management & Localization: Led multicultural teams across France, Brazil, Argentina, and Peru to adapt global supply chain, logistics, and finance systems to complex local fiscal requirements.

– Strategic Growth: Led a commercial force of 16 Project Managers, executing a growth strategy that delivered a 17% increase in annual turnover (200K€) – Operational Excellence: Directed the successful renewal of ISO 9001:2000 certification, ensuring high-quality standards across all consulting engagements. – National Recognition: Awarded the 2008 Excellence Prize; recognized as the "Best Junior Enterprise in France" by a jury including Microsoft, Altran, and BNP Paribas.

– Technical Delivery: Managed a diverse portfolio of IT, Telecom, and Network infrastructure projects for external clients. – Business Development: Underwent intensive sales training and managed client portfolios through active prospecting and relationship management.