Matthieu Mille

Overall leadership of marketing and commercial development for a fast-growing SaaS proptech company. • Definition and execution of the marketing and growth strategy (lead generation, branding, partnerships). • Implementation and optimization of multichannel acquisition strategies (LinkedIn, email, SEO, events). • Development of the sales pipeline, management of the sales cycle, and performance KPI tracking. • Management of Sales & Marketing teams, ensuring alignment with Product and Operations. • CRM structuring (HubSpot) and design of automated workflows to accelerate conversion. • Direct contribution to company growth and expansion into new markets.

Marketplace and online media (B2C) - 1M visits/month Member of the executive committee. Management of marketing and media teams GROWTH STRATEGY AND CLIENT ACQUISITION Definition and development of growth strategy on specifics targets (students, parents, teachers), Launch of online campaigns (SEA, SEM, SMO, CRO) and offline operations (partnerships, OOH). Key result: +30% monthly gross-leads volume. BRAND MARKETING AND CONTENT PRODUCTION Definition and launch of the Brand Platform. Brand positioning, brand messaging, social media & PR communication strategy. Tailoring brand speech for each channels (TikTok, Insta, Fbk, YT, our students’ online media, our parents’ online media), content production (shorts and long videos, SEO articles, podcast) and social media management. Key results: +200 content produced per months. RECRUITMENT AND TEAM LAUNCH Recruitment of an expert team with skills in branding, content production, social media management, and growth marketing. Key results: Growing the marketing teams from 3 to 28 people

2nd European alarm company (B2C) - member of the executive committee Management of marketing, lead conversion and sales representatives teams MEDIA & LEAD ACQUISITION Definition and development of media and lead acquisition strategy, online (SEA, SEM, SMO) and offline (radio, OOH, television) with internal team and external agencies. Key result: +54% monthly gross leads volume. AUDIENCE & WEBSITE CONVERSION Improvement of traffic volume and website conversion rate by developing and overseeing the execution of SEO roadmap and A/B testing roadmap. Key result: +24% monthly website conversion rate. LEADS CONVERSION & SALES Management of teleoperators and inhouse sales teams. Optimizing and improving lead-to-meeting funnel for field sales teams. Key result: +57% monthly sales meeting volume. BRAND MARKETING & MEDIA BUYING Brand positioning, brand speech, social media & PR communication strategy. Selection and onboarding of a creative agency, a community management agency and a PR agency. Launch of a national TV campaign: 1900 GRP for a 4 month wave.

AI, Data & Adtech (B2B, B2C) - partner and member of the executive committee startup in the launch phase - www.iwintoo.io BRAND MARKETING AND BUSINESS DEVELOPMENT Brand positioning, strategic partnerships and product launch strategy. BtoB and BtoC brand speech, social media & PR communication strategy. ACQUISITION & MARKETING AUTOMATION Audience and acquisition strategy. Members activation and retention processes. PRODUCT DEVELOPMENT & UX DESIGN Product roadmap, creation of user interfaces: browser add-on, mobile browser, BtoB website, BtoC website and App. Creation and development of a SaaS platform for audience targeting and advertising campaigns performance monitoring. Product development, monitoring and Go to market.

Market research & data collection (B2C - B2B - B2B2C) - member of the executive committee management of 16 people in 5 European offices (London, Berlin, Copenhagen, Milan, Paris) and 6 brands in 12 European countries (France, UK, Spain, Italy, Belgium, Germany, Switzerland, Austria, Sweden, Danemark, Norway, Finland), total turnover of 30 M € Panels: maximiles.fr, maximiles.it, maximiles.es, maximiles.co.uk, meinungsplatz.de, meinungsplatz.at, meinungsplatz.ch, m3panel.dk, m3panel.fi, m3panel.no, m3panel.se, ivoxpanel.be, clubnuoveidee.it Loyalty programs: maximiles.fr, maximiles.it, maximiles.es, maximiles.co.uk Cashback: fabuleos.fr BRAND MARKETING & BUSINESS DEVELOPMENT Product & brand positioning, market opportunities and development strategy. BtoC & BtoB communication, PR, international trade fairs, company representation in european market organizations and professional networks. AUDIENCE, ACQUISITION, MARKETING AUTOMATION AND RETENTION European audience and acquisition strategy, panels and community management, member satisfaction and interface uses. Monitoring and analysis. Creation and implementation of predictive models. PRODUCT DEVELOPMENT, UX & DESIGN Product roadmap, development of websites and Apps, development of BtoB SaaS platforms for targeting and audience research.

Marketplace (B2B - B2C - B2B2C) - Member of the steering committee Brands selogerneuf.com, construire.com, agorabiz.com, webimm.com bellesdemeures.com and Poliris - Total turnover of 45 M € Direct management of 5 people & cross-functional management BRAND MARKETING AND BUSINESS DEVELOPMENT Brand and product positioning, market opportunities, 3-years development strategy and business reviews. Launch of new concepts. PRODUCT MARKETING Definition of product roadmap, product launches, commercial offers and pricing strategy. Product development and Go to market : Saas Platforms, Classifieds, Advertising, Media and CRM. BTOB, BTOC, UX & LEAD GENERATION PERFORMANCE Monitoring of the new customers acquisition, user satisfaction, loyalty and retention programs. Monitoring and analysis of the acquisition channels, product lines and web interfaces (App / Desktop / Mobile sites).

www.midia14.com DIGITAL AGENCY - CO-FOUNDER & BUSINESS DEVELOPMENT Creation of digital campaigns, brand-content, commercial tools, promotional campaigns, production of advertising movies. Strategic recommendations Team management and business development Clients: Figaro group, Le Point, Les Echos group, Thales group, UFC Que Choisir, La Cornue, Coty Prestige