Matthieu Seguin
Digital Strategist | Social Media & CRM
Salaire / Taux journalier
64200 Biarritz, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Digital strategist with 4+ years of expertise in brand marketing and social media growth. Proven success delivering measurable engagement increases for hospitality & retail brands through creative campaigns and CRM optimization. Specialized in multi-channel digital strategies that drive brand visibility and customer loyalty.
Expérience de travail
Digital Strategist & Content Creator
FreelanceFreelance
janv. 2022 - Présent
4 ans 10 mois
france · Remote
Designed and implemented digital strategies for small businesses across the hospitality and retail industries, focusing on increasing brand visibility, customer engagement, and sales. •Archipel Biscarrosse (2 Years): Crafted content and social media strategies to enhance the restaurant’s online presence and attract new clientele. •Surf Palace (1 Year): Delivered creative social media campaigns, including a Meta filter, achieving measurable engagement growth. • La Vigie Surf Shop (1 Year): Optimized CRM workflows and implemented personalized campaigns to drive customer loyalty. •L’Italien du Mouleau (2 Years): Developed visually engaging content and executed targeted social campaigns to expand the restaurant’s local reach. •Colors of Surfing (2 Years): Produced impactful visual content, collaborating with the team to promote surfing culture and events.
Quiksilver
oct. 2019 - oct. 2022
3 ans 1 mois
64500 Saint-Jean-de-Luz, France
Global Web coordinator
mars 2020 - oct. 2022
2 ans 8 mois
64500 Saint-Jean-de-Luz, France
Worked with the Regional Ecomm & Web development teams along with the shared service agency to Define, develop and deliver the global digital assets & experiences for QUIKSILVER digital eco-system (Ecomm & web) to facilitate brand and product consideration and conversion. Supports the team to execute asset production, development and designs for eCommerce UX experiences. Identify and deploy global eCommerce needs to compliment global marketing stories and generate results for men and women.
ASSISTANT MARKETING DIGITAL
oct. 2019 - mars 2020
6 mois
64500 Saint-Jean-de-Luz, France
Renforcer la performance en ligne de QUIKSILVER, la présence des marques sur les principaux réseaux sociaux, garantir la cohérence entre l’équipe marketing monde de la marque, l'équipe marketing régionale et les équipes techniques digitales régionales. - Support pour les planteurs stratégiques de la marque Quiksilver. - Gestion des reporting sociaux des riders, en lien avec le sport marketing et le team manager Quiksilver grace à SPRINKLR et adobe analytic. - Veille concurrentielle sur les canaux numériques des marques concurrentes - Site internet, réseaux sociaux, newsletters. - Suivi et reporting des performances des campagnes digitales grace à SPRINKLR et adobe analytic. - Gestion de la partie événementielle des marques : coordinations avec les régions, création et mise en ligne sur les plateformes webs puis suivi au quotidien. - Participation à la création et à la mise à jour du calendrier d’activation digital. Élaborations des briefs pour création de contenu digitaux. - Participation aux shootings dédiés au digital : recherche et préparation des produits, aide de l’équipe au studio et sur les lieux de shoots. - Aide à la régionalisation des contenus et de leurs traductions.
Digital junior project manager
OuiBeat
janv. 2018 - juil. 2018
7 mois
Paris Area, France
Digital project management, specializing in social networks and user generated content. Mission : Briefing, customer support in the creation and delivery of the product, setting up the field 60% (installations and follow-up of activations), management of quotations and billing tracking. Community management Management of social networks and communication tools of the agency 30%(website, content creation, white paper, brochures and mailing) Business Development 10% (Commercial prospection, appointment clients).
Student Brand ambassador
Amazon France
oct. 2017 - janv. 2018
4 mois
Paris Area, France
Help student to discover the Amazon prime offer. Lead them during their enrollment and later during the utilisation of the services like the free delivery, amzon prime video, twitch and the amazon laundry.
Student brand ambassador
PepsiCo
avr. 2017 - juil. 2017
4 mois
Paris Area, France
Link between Lipton ice tea and students, community manager of a facebook page, innovation in distribution of cans with the FRESHBOUTON. EDC Paris BS was elected fresh campus with an amount of 295 likes on the page (1/3 of the EDC students), 56 pictures, 18 originals creations with photoshop, cans delivery directly in class, 2130 people reach on facebook, 4393 cans distibuted on the 5184 avaible
Marketing, human ressources managment
TechnipFMC
févr. 2016 - août 2016
7 mois
Paris Area, France
Management of a seven member team to the Top employer certificate aquisition project. The mission was to promote and improve the certification, create advertising, supervision of advertising event to internal promotion and gestion of the handicap mission for the company.
Host - Roland garros
Agence Profil Organisation
juin 2014 - juil. 2014
2 mois
Welcoming VIP at Roland Garros tennis tournament and ensuring that the Brand “Rolland Garros” presented a great image to clients.
sales associate
la vigie surfshop
juil. 2013 - août 2013
2 mois
40600 Biscarrosse, France
Selling boards and clothes in a surfshop, managment of the stocks, specialized in sales of technical equiment.
Formation
EDC Paris Business School
Master 2 (M2)
2012 - 2019
7 ans 1 mois
University of California, Berkeley
business
2017 - 2017
1 mois
Université de Bordeaux
PACES
2010 - 2012
2 ans 1 mois