Mattia Veltri

● Owned the MarTech product vision and roadmap; directed four engineering squads across three time zones to deliver retention and re-engagement tooling that generated approximately €2M in incremental revenue. ● Rebuilt the affiliate stack, increasing active partners by approximately 10% and affiliate-driven new customers by approximately 5%. ● Partnered with marketing, data, engineering, and design on experimentation and measurement; ran multi-market rollouts across EMEA and APAC. ● Maintained tight backlog ownership, prioritization, and delivery while coordinating with commercial stakeholders and cross-functional teams.

● Acted as Product Owner, liaising directly with the Engineering team and defining user stories, requirements, and acceptance criteria for new feature development. ● Conceived and launched the Online Performance Video channel from zero and scaled it to more than 25% of the total media budget as a durable acquisition engine. ● Built an incrementality framework that reallocated spend toward true lift across performance channels. ● Increased Display’s contribution to new customer acquisition from 5% to 15% and improved targeting efficiency by approximately 20% through new DSP and DMP integrations. ● Modernized the ad-tech stack and instituted a continuous experimentation roadmap for optimization.

● Ran SEM, Display, and Paid Social across 13 EMEA and APAC markets with direct reporting to C-level on growth and performance. ● Introduced conversational marketing via Facebook Messenger and Google AdLingo as a new scalable engagement line. ● Built and launched a SpectrM-powered chatbot for gifting and local experience discovery, deployed on Messenger Ads during Christmas and on AdLingo across key US markets, including Los Angeles, San Francisco, Seattle, and New York City. ● Focused on acquisition, conversion, and re-engagement for Groupon Travel and Local; implemented dynamic landing pages targeted by cohort reach and frequency.