Maud Blanchard de La Brosse

✅ Forge and nurture Strategic relationships with partners to expand the company's ecosystem. ✅ Identify and evaluate potential integration opportunities with new partners to enhance Smily's functionality and value proposition. ✅ Collaborate with cross-functional teams, including product, engineering, and account management, to ensure smooth integration processes and maximize the benefits for both parties. ✅ Drive negotiations and finalize partnership agreements, outlining terms, responsibilities, and mutual benefits. ✅ Act as a liaison between the company and its partners, providing ongoing support, resolving issues, and optimizing performance. ✅ Monitor and analyze partnership performance metrics to assess the effectiveness of integrations and identify areas for improvement or expansion.

In December 2020, I created a marketplace that empowers people to take care of their health 🌱 As the CEO, I was taking care of : ✅ Strategy (market study, opportunities analysis, business reports, planning) ✅ Sales (close deals with high potential brands to join the marketplace & increase merchants adoption of the marketplace's advertising offer) ✅ Account Management (manage merchants relationship, advice on content and revenue optimization) ✅ Product Management (created 2 e-commerce websites from scratch, website optimization based on customer insights, new features development) ✅ Acquisition (SEO, SEA, content & social media strategy) ✅ Fund raising (pitch, negotiation & closing of a 150k€ fund raising) ✅ Project Management (Purchase & Production for the Naturopets brand we launched in April 2022) ✅ Business Operations (accounting, recruitment, problem-solving, logistics, performance management of 3 contractors and 2 interns) Naturomarket in a few words : 💻 A marketplace with + 1K products : https://naturomarket.com/ 💰 A fund raising of 150k€ to develop the platform and invest in Marketing in 2022 📈 multiplier of 10 over 2022 revenue 🐶 A brand of natural pets products @Naturopets created in April 2022 : https://naturopets.com/

After HotelTonight got acquired by Airbnb, I joined Airbnb to lead the MEA Region (Dubai, 3rd biggest market in EMEA for Airbnb) ✅ Achieve targets in revenue, conversion rate, feature adoption (overachieved both in 2019 & 2020) ✅ Close deals and onboard new hotels to grow portfolio ✅ Negotiate rates, allotment, discount and feature adoption ✅ Close deals and manage strategic partnerships with local hotel groups ✅ Build a strong relationship with strategic partners ✅ Identify opportunities for hotels revenue growth (webinars, meetings, emailing campaigns) ✅ Report on KPIs, Monthly EMEA team meeting, present Quarterly Business review ✅ Analyze the MEA market opportunities (market launch of Qatar, Tel Aviv, Istanbul, resource allocation) ✅ Represent the company in the MEA region (partner events with +100 hotel representatives, press conference, Travel and Tourism Exhibition) ✅ Run face to face meetings with Key partners in Dubai, Abu Dhabi, Tel Aviv A few achievements when working at Airbnb : ✨ Launched and grew 3 new strategic markets : Tel Aviv, Istanbul and Qatar 💫 Organized and presented a 50 hotels webinar to close a hotel group deal and engage them ✍️ Signed one of the biggest deal of the year for France with a 450 hotels group 🎤 Presented "Airbnb Best Practices for Hotels" in front of 60 hotel directors in Dubai 📋 Announced HotelTonight acquisition by Airbnb at a press conference in Dubai at ATM

- Convert B2C users into customers - Develop the business strategy - Create and manage the mailing campaigns (30% opening rate in average) - Consolidate a list of French universities and accommodation centres - Prospect potential university partners - Evaluate results and monitor KPIs (conversion, bookings, cancellations)

- Localization of big global campaigns (Fashion Weeks, New collections...) to the french market - Execution of detailed competitor analysis - Project Management - Draft ad hoc analysis - Support in campaign monitoring and evaluation - Responsible for local social media activities (creating concept, monitoring and result analysis) on Facebook, Pinterest and Twitter

- Reporting and analysing the website KPIs - Monitoring the website traffic - Setting up promotional offers - Improving the website - Organizing clothes shootings - Managing the online setting of products - Benchmarking

- Creating online contents - Planning special offers - Answering customer requests - Managing customer issues and complaints

- Stock and order management - Design of the catalog (with Indesign) - Improvement of the website - Blog posts writing - Press reviews writing - Direct sales on the phone or by email