Maud Lebrun

La Vie en Rose is the leading Canadian lingerie and swimwear retailer with over 4,600 employees and more than 287 stores across Canada. My Missions: • Developed and implemented the annual acquisition strategy, including budget planning and performance forecasting • Managed cross-channel acquisition campaigns (Facebook Ads, Google Ads, DV360, Xandr), with daily optimization based on real-time data (Reach, CTR, CPA, ROAS) • Analyzed campaign performance and delivered weekly reports to internal stakeholders, with strategic recommendations based on retail insights • Oversaw agency relationships on various digital marketing projects • Recruited and trained new SEA team members

Numberly helps its clients collecting, analyzing and taking advantage of their data through every marketing channels. My Missions: - Handling customer relationship : answering to their brief, devising advertising strategies, communicating weekly results, producing final reports  - Configuring and managing advertising campaigns on serval DSPs : DV360, Google ads, YouTube, Xandr, Business Manager (Facebook/Instagram), Pinterest ads, Snap ads, Tik Tok ads, Twitter ads, Linkedin ads - Analyzing, optimizing and following real time KPIs daily - Expertise in Social Media advertising

Digital marketing intern for the brand porfolio of LaSCAD (20 brands from the Consumer Products division of L’Oréal like Mixa, Cadum, Dop, Ushuaia…) My missions: - Managed the communication of our 11 pages on social media - Handled brand platforms with the advertising agencies - Developed, monitored and analyzed performances of digital projects

Pierre & Vacances-Center Parcs is the European leader in local tourism. The group develops innovative leisure and holiday concepts in respect of the environment in order to offer its clients the most attractive seaside, mountain, countryside and city-center destinations. Linked with the Social Media Manager, my main objective was the operational management of Social Networks for the brands Pierre & Vacances and Center Parcs. My missions: - Moderation of Social Media accounts (Facebook, Twitter and Instagram) on Facelift - Creation of guidelines and monitoring of the Social Room actions (external service provider responding to comments and customer queries) - Drawing up a monthly report sent to the community managers leading them in the creation of editorial calendars - Coordinate with Marketing, PR, Web, Editorial and Communications teams to ensure brand consistency - Making a monthly assessment of our actions according to the selected KPIs - Taking part in the development of action plans on both brands - Supporting project management and cross-disciplinary tasks

Position held during my studies. A Junior-Enterprise is a non-profit organization entirely managed by students within a School or University which offers consulting services to businesses relative to the fields of study. A J.E. offers unique learning opportunities by doing professional project work on the one side and managing small- to medium sized enterprises on the other. By doing this the students add practical experience to their theoretical skills. The Communications division deals with the brand image of IÉSEG Conseil, whether it be in the eyes of our students and school, or for our clients, partners and professionals. My activities : - Managing teams of 3 to 9 people - Organizing the Autumn Regional Congress over one week-end with 220 participants - Running the recruitment campaign (posters, information sessions, newsletter, social media…) - Project Managing several missions: met the clients, produced an outline, recruited and trained contractors, overviewed the mission