Maud Souchier
Senior International Marketing Director | Digital
Salaire / Taux journalier
Marseille, France
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Global Marketing Director with 15+ years driving luxury brand strategies across LVMH, BEIERSDORF, and SHISEIDO. Expertise in 360° digital transformation, e-commerce optimization, and international brand elevation delivering measurable growth. Ready to elevate your brand with proven luxury marketing mastery and data-driven results.
Expérience de travail
International Marketing and Digital Director
LA COMPAGNIE DE PROVENCE
nov. 2018 - déc. 2024
6 ans 2 mois
Région de Aix-En-Provence, France
In charge of brand strategy and 360 marketing levers on a worldwide level Brand strategy - Revamping of the brand platfform Consumer engagement: elaboration of CRM strategy, e-reputation follow-up. e-commerce: 2 website redesigns, digital acquisition strategy (SEO, SEA, SMO, Email marketing, Influence) Communication and Social networks Go To market
Marketing & Communication Director France - Beiersdorf group
La Prairie Group AG
janv. 2017 - déc. 2018
2 ans
Paris, France
Codir Member In charge of the 360 Marketing and Communication strategy on the French market in a brand elevation context Communication: organization of PR events / 1st The Art of Caviar exhibition on a worldwide level, public relations management. Consumer engagement : Building the CRM and PRM strategy Implementation of high-end partnerships (Private banking, Maison des arts joailliers) Merchandising: roll-out of the new architectural concept (shop in shop), brand elevation via POS personalization (Sephora, Marionnaud & independent perfumeries). Group referent for innovation projects. P&L management.
BEAUTE PRESTIGE INTERNATIONAL
avr. 2009 - janv. 2017
7 ans 10 mois
Paris Area, France
Marketing Manager - French subsidiary
janv. 2015 - janv. 2017
2 ans 1 mois
Paris Area, France
In charge of building the growth strategy of the BPI brands porfolio (75% of the TO) in line with profitability objectives Issey Miyake, Narciso Rodriguez, Zadig&Voltaire, Elie Saab, Alaïa Paris fragrances • Launching new brands : business models scenari • Building 360° launch plans : from offline & online media plans to trade marketing animations • Managing a team of 6-8 people
Operational Brand Manager - French subsidiary
févr. 2011 - janv. 2015
4 ans
Paris, France
in charge of Jean Paul Gaultier, Issey Miyake and narciso rodriguez fragrance brands
Product Manager - narciso rodriguez parfums
avr. 2009 - mars 2011
2 ans
Paris Area, France
In charge of the 360 marketing strategy on the French market P&L management Trade marketing Media
Watchmaking & accessories operationnal product manager - 8 countries
Cartier Benelux Scandinavia
févr. 2006 - mai 2009
3 ans 4 mois
Région de Amsterdam , Pays-Bas
• Coordinate new product launches: recommendations on visual merchandising, communication (media plan, events) and CRM, press presentations, definition of boutique assortments. • Build and follow-up budgets per product line and sales network. • Provide sales analysis and forecasts. • Train internal Retail Teams.
International development Product Manager
Parfums Christian Dior
avr. 2004 - déc. 2005
1 an 9 mois
Paris, France
Miss Dior, Dior Addict
Formation
Mantra (ex-GrowthMakers)
Concevoir et déployer une stratégie d'acquisition client digitale en Startup et PME
2025 - 2025
2 mois
CCI Formation Pro
Piloter les actions de communication digitale de l'entreprise avec l'IA
2025 - 2025
2 mois
emlyon business school
Programme grande école
2000 - 2004
4 ans 1 mois
Universidad Adolfo Ibáñez
Master of Science
2003 - 2003
1 mois