Mauricio Calcagnotto Garcia

I help companies identify new opportunities, create market-winning offerings, and develop go-to-market and growth strategies that deliver results. Advised 15+ early and growth-stage startups as co-founder, advisor, mentor and acting head of marketing and growth. Examples of projects: - Structured the marketing process for a B2B fashion marketplace, implementing analytics, AARRR metrics and reporting to investors and founders. Created an agile sprint system to quickly identify growth levers and tested actions that increased the number of signups (+38%) and the monthly recurring revenues (+20% January - March 2017). - Advised 5 B2B startups of the SNCF acceleration program run by Tektos accelerator on their go-to-market strategies and business model definition. - Coordinated the international business development for a French consulting firm, identifying 50 C-suite prospects and generating leads for 2 new global projects. - Local In-Market Expert for Oban International, projects including the localisation of content and SEO review for the Brazilian market for a major anti-virus provider.

Global Product Marketing Lead for Salsify’s SXM product line, my main responsibilities included: - Positioning and messaging - Definition of ideal customer profiles and buyer personas - Go-to-market projects in new industries and new geographies - Sales enablement and support to sales and pre-sales on multi-million euro sales cycles - Pricing and packaging - I also had an active role in the go-to-market and launch of other Salsify products in Europe

As the first full-time Product Marketing Manager at Alkemics (acquired by Salsify in 2021), I was in charge of the offering for both manufacturers and retailers and I implemented PMM processes from scratch. - Positioning & Messaging: translating the new positioning into marketing, sales and product assets. - Go-to-market: implementing and managing the launch process and collaborating with Product, Marketing, CSM, Professional Services and Sales to bring new products and features to market. - Pricing & Packaging: defining overall packaging and pricing for the manufacturer and retailer offerings and for new launches. - Sales Enablement: responsible for developing sales enablement materials, creating enablement programs and training CSM, professional services and the sales reps in charge of France, Germany, UK and United States.

metriq specializes in the implementation of advanced analytics, artificial intelligence algorithms and automation of business processes. - Responsible for Marketing and Business Development, with an active role in the definition of the strategy of the company. - Responsible for setting up marketing and sales processes (including the definition of KPIs, CRM and reporting tools), developing partnerships, lead identification and nurturing. - Responsible for product marketing, content and inbound marketing strategies.

Ranked #1 business school in Europe by the Financial Times since 2006. The MBA Program is currently ranked among the top-20 best MBA programs in the world. • Entrepreneurship Project: Applied Customer Development and Service Design methodologies to prototype and test a startup solution's market fit. • Marketing Project: Market research project for a startup at Le Camping Accelerator. • Responsible for Social Media for MBAT (MBA Tournament): Europe’s largest annual gathering of MBA students. • Member of the Entrepreneurship Club.

Worked as a consultant on strategy and marketing projects for small and large companies. Worked independently and in partnership with Kienbaum Executive Consultants and Reali Estratégia e Marketing. • Developed a market opportunity study for a stationery company entering a new market in Brazil. • Developed a brand repositioning study for a Brazilian home-decoration company. • Developed a series of consumer studies for a Brazilian retail company. • Supported the Strategic Planning and alignment process using Balanced Scorecard in one of Brazil's largest textile companies.

Largest private-held oil company in Brazil at the time: turnover of U$ 18 billion. New Businesses Unit: • Developed competitive outlooks and future scenarios that were presented to the board of the company. • Supported the development of infra-structure and strategic-planning projects.

Largest Brazilian local media group, with businesses such as television, newspapers and internet. • Active role in market intelligence projects: quantitative and qualitative research, benchmark studies, competitive analysis and market overview of various industries, such as newspapers, utilities, and airlines. • Active role in CRM projects: customer satisfaction and market segmentation studies for companies of a broad variety of industries.

• Part of Walt Disney’s International Work Program. • Customer Relations activities at the Magic Kingdom Park. • Customer Relations & Satisfaction Training at Disney University.