maxime Czetwertynski
Head of Marketing
Salary / Daily rate
Brussels, Belgium
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Fractional Head of Marketing with 6+ years scaling companies from €1M to €100M ARR across ecommerce, B2B SaaS, and web3. Expert in behavioral science-driven growth strategies, product-led optimization, and full-funnel conversion systems. I deliver sustainable growth through psychology-backed marketing that turns customers into advocates.
Work experience
Head of Marketing & Growth
ToriasFreelance
Jan 2018 - Present
8 years 10 months
Brussels, Belgium
Since 2018, I’ve been spearheading growth and marketing for companies typically ranging from €1M to €100M ARR across industries like ecommerce, B2B SaaS, B2C products, and web3 platforms. My role spans from strategic advisory to hands-on execution, always focused on driving sustainable growth, optimizing customer lifecycles, and scaling revenue. Understanding how people think, decide, and engage is at the core of my approach. **How I help companies scale** - Acquisition, Retention & Growth Loops: Building full-funnel systems to drive conversions & LTV. - Product-Led Growth & Conversion Optimization: Aligning marketing with product to improve activation, retention, and monetization. - Behavioral Science & Neuromarketing: Applying user psychology, trust-building principles, and persuasive storytelling to enhance customer experience and conversions. - Community Building & Advocacy: Turning customers into loyal advocates through brand engagement and network effects. - Revenue & Sales Enablement: Aligning marketing & sales for pipeline acceleration.
Head of Marketing
Dental Promotion and Innovation (DPI)Freelance
Nov 2023 - Jul 2025
1 year 9 months
Brussels, Belgium
Improve conversion rate & retention for 10 websites in 4 countries (€100+ M ARR), Optimize sales funnel, country & brand actions to boost sales (special discount, free samples, bundles), Manage external dev agencies, team management (3)
Growth Marketing Lead
DappRadarFreelance
Aug 2021 - Oct 2023
2 years 3 months
Remote
Analyze and optimize users’ paths (+1M visitors/month), SEO strategy and implementation (PR, reports), Conversion rate optimisation, Customer discovery (define ICP, interviews, data analysis), Team management (6)
Head of Marketing (Immoweb's Incubator)
ImmowebFreelance
Feb 2019 - May 2021
2 years 4 months
Brussels, Belgium
Launch 6 new products, test and iterate rapidly to assess viability of each one. Work with partners to build products (Keytrade - mortgage, Qover - insurance, Bpost - move boxes..), Funnel & conversion rate optimisation, Data analysis & dashboarding, Team management (3), Manage External ad agencies (AdWords, Meta)
Head of Marketing
SeetyFreelance
Jan 2018 - Dec 2018
1 year
Brussels, Belgium
Grew user base from 50K to 150K in 1 year. Creative guerilla marketing (nailed National TV News in BE & FR), Leverage growth channel (FB groups & SEO hacks), Funnel & data analysis, Conversion rate optimisation (A/B testing, witty copy), Team management (4)
Co-Founder
Philos.io
Sep 2014 - Jan 2018
3 years 5 months
Brussels Area, Belgium
Organized JavaScript training and conferences for experienced software engineers across EU. Built a community of 2000+ developers Created Coding Battle concept (2.5h afterwork hackathons) Partnerred with Microsoft, Google, Amazon and several EU scale ups.
Product Manager
MobileXpense
Feb 2013 - Oct 2014
1 year 9 months
Brussels Area, Belgium
Developed and implemented product’s new version Led a team of 8 developers
Account Manager
neuvoo.ca (now Talent.com)
Feb 2012 - Jul 2012
6 months
Montreal, Canada Area
Business development and account management Early days of neuvoo, now talent.com
Education
Université de Montréal
Certificate, International Business
2011 - 2012
2 years
Grade: Highest Honours
Solvay Brussels School of Economics and Management
Master degree, Business Engineering
2006 - 2011
6 years
Grade: High Honours
Indian Institute of Management, Calcutta
Exchange program
2010 - 2010
1 year