Maxime Gainnier

Missions : - Framing and monitoring KPIs for the fixed broadband market - Framing, launching and monitoring promotion plans on the ADSL and Fiber technologies - Framing, launching and follow-up of the fixed broadband in a multicanal way Results : - Launching a new low-cost offer on the fiber market - Launching and monitoring promotion plans to get incremental and/or turnover/margin increments - Framing and launching a promotion strategy based on the client adress

Data and Mobile Network Marketing Executive Missions : - Framing, launching and follow-up of new data mechanisms/services for SFR mobile clients - Framing and promotion of the SFR mobile network (3G/4G) on all the contact points for the mobile clients Results : - Launching a new data option, generating a turnover of 3M€ - Framing the new SFR household offer for the mobile data part "tablets and distant access" Marketing Executive Missions : - Managing the tablet offers (prepaid and postpaid) - Managing and deploying commercialisation plans in a multicanal way Results : - Launching a new offer with a significant EBITDA improvement - Launching promotion plans to get sales increments

Missions : - In charge of strategic studies (country development strategy studies, launching new business, Group business review) - Participation to many restructuring missions (procurement, logistic, cash management) - In charge of punctual analysis (benchmarks, new services) Results: - Proposal of a lanching plan on a photo maternity business in many european countries - Participation to the restructuring of a Group plant and the different impacts : procurement and sypply chain rationalisation, changement on the plant and HR impacts - Launching a new control tool due to the externalisation of a business

Missions : - In charge of a decision tool for the european countries based on database and group segmentation analysis - Participation to the 4G launching workshops in Europe - Participation to many strategic marketing topics such as Apps, Connected Objects,... Results : - Deliverables for the 8 countries of Orange footprint in Europe with business reflections and insights (depending on the local market competition and action plans deployed by the subsidiary) - Setting up a community of marketing specialists on the Segmentation within the Group

Missions : - Managing and optimizing ad campaigns (CPA,CPC,CPM) of various firms : Automotive, telecom, Insurance sectors Results : - Improvements of several campaigns (click through rate, margin) - 2nd top performing "Campaign Manager" during the last 2 months