Maxime Grégoire

My expertise: Digital Transformation: with a recent focus on Generative AI and EU AI Act compliance. Governance & Program Management: PMO, Agile ways of working, program governance and execution in complex matrix environments. Product & GTM Strategy: Product positioning, operational frameworks and B2B go-to-market strategy.

– Deep dive into AI For Everyone and Generative AI frameworks (DeepLearning.AI) – Focusing on Data Readiness, AI lifecycle management, and the operational impacts of the EU AI Act – LinkedIn Learning: Completing the Career Essentials in Generative AI (Microsoft/LinkedIn)

– Worked on the creation of a FoodTech mobile app (vegetarian transition) : market study, user stories, MVP design, business model.

- Led a cross-functional inflation taskforce securing €38M in annual revenue, coordinating Finance, business and operational stakeholders - Coordinated the operational implementation of a 120-person marketing reorganization, including role-mapping workshops and preparation of workforce movements - Simplified the cloud and data portfolio from 120 to 60 offers, improving profitability & go-to-market clarity - Co-developed the new Data, AI & Cloud value proposition with the leadership team

- Acted as PMO and point of contact for a Group-wide B2B strategy review; later co-reviewed the 5-year Cloud strategic plan targeting €1B annual revenue. - Acted as the key Cloud interface for major partners such as AWS, Google, Dell and HP, coordinating executive business reviews and strategic discussions - Coordinated key governance and executive reporting for the France entity within a 4,000-person organization, including leadership meetings, business reviews, agile ceremonies and all-hands.

- Contributed to the design and launch of a €180M Digital & Data transformation program, working as part of the Orange core team to define the ambition, KPI framework, and governance model. - Supported program governance and coordination across 10 workstreams, including roadmap consolidation, risk and dependency management, and executive reporting - Built a 2 year digital strategy and roadmap to improve customer experience (with CES and NPS targets) - Monitored digital performance, and supported portfolio governance coordinating data analysts and customer journey owners

- Led and organized a 10 person marketing team covering Soho, SMB and large accounts - Built and deployed a full B2B Go to Market plan including sales enablement, incentives, customer events, lead generation and media influence - Launched the “Orange Business Tour” event (500 companies, major new business pipeline) - Drove +300% growth in cybersecurity revenues through new GDPR-driven offers

– Launched Go to Market initiatives in the region, drove sales teams to win major deals and monitored the performance of Orange B2B solutions in Asia Pacific

– Development of a strategic plan to grow the business in Europe: new opportunities, business plan, roadmap – Digital Marketing: contributed to creating an online sales site

– Helped the founders to create the company & recruit the first users (market analysis, business development)

– Product Marketing: developed the new full digital advertising offer in Paris Airports