SANTALIS

L'Extranet SANTALIS est un système complet de production, promotion et gestion des offres du réseau. Il gère pour 350 pharmacies toutes les opérations promotionnelles du réseau grâce à des formulaires simplifiés. Il permet de publier très rapidement, y compris avec de simples glisser-déposer de formulaires XLS, des bons de commande en ligne très détaillés. Il intègre en flux constant des données de benchmark produit et prix en partenariat avec Gers Data, pour la consultation en temps réel des comparatifs de prix du marché dans différentes zones de chalandise. Il intègre aussi un calcul en temps réel des marges pharmaciens comme incitation à profiter des opérations avec les laboratoires.Il déploie également un catalogue de 2 000 produits, avec de très nombreuses options d'achat, lequel est entièrement généré et mis à jour à partir d'un simple fichier XLS.Il est rempli d'automatismes pour la republication à différents formats des offres dans les rubriques, sur la page d'accueil et dans les tableaux de bord marchands, ou encore pour la génération en un clic des campagnes d'e-mail Marketing", de relances et de comptes-rendus. Le système intègre différents profils d'utilisateurs et gère leurs droits et leurs remises client selon leurs profils. Des outils de gestion des documents fréquents et nombreux pour le Trade Marketing automatisent les communications avec les laboratoires et gèrent de façon autonome les appels et les relances aux laboratoires, via un calendrier promotionnel pré-paramétré.Depuis sa création, il s'est assorti de nouveaux outils pour le transfert des commandes au système d'information interne, à la préparation des commandes et aux livraisons. Il s'est aussi enrichi d'une plateforme de suivi client qui oriente les demandes, gère les relances et les réponses et historise, avec statistiques thématiques, les tickets Support.

Accompagnement conseil – Création de l’Extranet de ventes BtoB pour 150 Pharmaciens – Solution complète de gestion des échanges commerciaux

Conception création – Développement de l’Extranet réseau et comptes clients – Générateur simplifié de bons de commande – Calendriers promotionnels – Génération automatique des emails promotionnels et relances – Reporting commercial – Suivi des commandes – Passerelle avec le SI.


E-commerce Websites

Project Management (PMO)

Digital Marketing Manager

"Maxime et son équipe sont à l’écoute de ce qu’un groupement de pharmacies a besoin et réfléchissent ensemble pour automatiser les échanges groupement-adhérents et groupement-labos. Plusieurs outils ont été mis en place pour augmenter la communication et le suivi des actions, engagements et mise à disposition du matériel promotionnel. Un vrai gain de temps et surtout une belle mise en avant de Santalis."


Extranet promotionnel et marchand B to B - Réseau de 350 pharmacies independantes 

NOVETHIC

In addition to the usual techniques (Htaccess, 301, etc.) Adgensite has developed a system for generating URLs identical to the previous site so that the relaunch does not affect the ranking of pages and content that have historically been well positioned in Google.Adgensite also managed adaptive views for the mobile versions of the site, to adapt the legibility and display of the very many entries and navigation functions.<h3>HOW TO SAVE TIME IN PRODUCTION AND GENERATE CUSTOMISED OFFERS IN JUST A FEW CLICKS ?</h3>Some major customers buy subscriptions for their teams and need access to training, studies, etc. You need to create negotiated offers with discounts that can be integrated into the online Quotation, Signature and Payment process. Or offline!Adgensite has developed an online platform for generating offers, enabling these offers to be generated and signed online or offsite, and integrated into the merchant system after validation and on-the-fly allocation of rights for all registered subscribers.<div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://www.adgensite.com/wp-content/uploads/2025/03/ABONNEMENT-EN-LIGNE-PRESSE-RSE-ISR-2.png.webp"><div class="image-overlay"></div></div></div></div><h3>A SITE THAT IS NECESSARILY VERY GREEN AND RESPONSIBLE!</h3>Novethic’s business requires it to produce an eco-responsible site. Adgensite has proposed a unique partner forhosting the site: <a href="https://neutral-it.com" rel="noopener noreferrer nofollow" target="_blank">Neutral IT</a>. Not only does it offer server heat recovery rates of 96%, but it has also become a leader in the field of digital heat heating, whether for heating water in residential buildings or swimming pools!For the site, Adgensite also chose to apply the Eco-Index guidelines of <a href="https://www.greenit.fr/tag/ecoconception/" rel="noopener noreferrer nofollow" target="_blank">Green IT</a>, the group of experts behind the digital sobriety, responsible digital and <a href="https://github.com/cnumr/best-practices/" rel="noopener noreferrer nofollow" target="_blank">eco-design</a> initiatives: 155 good technical practices, some of them very demanding and complex. 108 out of 115 were implemented, more than most projects of this type.<div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://www.adgensite.com/wp-content/uploads/2025/03/LOGO-ECO-INDEX.png.webp"><div class="image-overlay"></div></div></div></div><h3>ORCHESTRATE THE PUBLICATION OF 15 CONTENT CATEGORIES AND THEIR VARIANTS.</h3>The site deploys 15 content categories, divided into 11 headings, with display tags for each type of content and format (Infographics, Podcasts, Video, etc.)The classification rules are not just chronological, but follow a matrix of mixes between news types and formats, promoting training courses, studies, newsletters and events. Display management tools allow the editorial team to modify the auto-generated matrices manually and at will.<div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://www.adgensite.com/wp-content/uploads/2025/03/Bandeau-Actualites-Novethic-1-1.png.webp"><div class="image-overlay"></div></div></div></div><h3>SUCCESS AND COMMERCIAL DEVELOPMENT.</h3>After 6 months and a period during which traffic fell off, which is typical of a redesign, the new site returned to record levels of traffic, approaching 2 million visitors over the following 6 months, and the success of one article pushed the site to a single-day record of 169,000 users. In addition, the subscription system with online quotation and payment made it easier to deal with individual customers.<h3>TESTIMONIAL CUSTOMER </h3>" Adgensite faced a complex challenge for <a href="http://Novethic.fr" rel="noopener noreferrer nofollow" target="_blank">Novethic.fr</a>. It had to meet a rather vague set of specifications, recover a 20-year production history and set up a variable-geometry pay service, all at a reasonable price and in record time. The mission was accomplished under these conditions, and with total commitment at our side!" Anne-Catherine HUSSON-TRAORE – (ex) Managing Director of Novethic

How to republish 10,000 articles, 1,000 definitions, and 60,000 images without loss of visibility on google!

The stakes are even higher because the site must promote new packaged offers that include access rights to content, studies, training, and a tiered discount system based on subscription level and number of subscribers.

Tailored professional offers are also available for groups (Circles), influencers (Agencies), and educational institutions (schools, universities).

Finally, the solution must allow for the sale of audit and consulting services on a case-by-case basis to support certain processes, potentially leading to Novethic certification.


Solutions Architect

Managing Director

" Adgensite faced a complex challenge for Novethic.fr. It had to meet a rather vague set of specifications, recover a 20-year production history and set up a variable-geometry pay service, all at a reasonable price and in record time. 
The mission was accomplished under these conditions, and with total commitment at our side!"

Redesign of Novethic's Media, Research, and Training Website

International Coaching Federation 

ICF wanted an online tool to enable all those involved – ICF national agency teams, coaches, organisers and participants – to create and manage all aspects of their coaching sessions directly online, whether the session is held via the Internet or not. This was visionary given that the 2020 pandemic has encouraged the development of online sessions.In addition, ICF wanted to use this opportunity to enable its national representatives around the world (Chapters) to offer free or paid sessions throughout the year.Adgensite has developed a platform where members can log in directly with their ICF access in order to create their events, introduce themselves (Biography) as well as any other speakers, describe their skills and publish training offers with all their criteria: subject, type, category, sub-category, date, time and Timezone, duration, country, language, quota of participants, CCE points to be acquired and all the useful details of their coaching sessions.For ICF’s 50,000 members and audiences in nearly 150 countries, the platform incorporates a vast marketing automation module and automatically manages all emails in over 35 languages (!).Event creation forms:All ICF members around the world can simply log in to their account and create, edit and publish their events using simplified interface forms without having to manage the layout. All they have to do is fill in all the required criteria (around thirty for each type of event).CCE points: the platform enables national representatives offering training courses to award CCE points based on the quality and duration of their sessions. The platform includes a system of pre-validation of these CCE points by ICF’s international management.Certificates the platform automatically and dynamically generates and distributes several types of certificate for download, obtained after effective participation in a coaching session, validated by the coach. These certificates provide CCE points which represent achievements according to international coaching standards.<div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://www.adgensite.com/wp-content/uploads/2022/12/Point-CCE-Certificat-Event-ICF.png.webp" alt=""><div class="image-overlay"></div></div></div></div>Organiser and user accounts: these allow organisers to keep their training sessions up to date, manage and validate participants and send out certificates and documents. In some cases, they can also be used to communicate with the organiser. For their part, participants can access their online account to find all their registrations, their attendance records and a trace of the sessions, including documents and certifications.2,000 different transactional e-mails: the system includes 50 message templates sent automatically in 35 languages to confirm or warn both organisers and participants of any developments at an event. From the creation of the event to the dispatch of slides and certificates, including registration, deregistration, event modification or cancellation, payments and confirmations, for both organisers and participants. The emails are pre-written with a system of variables that retrieve event data and useful links depending on the context.Time Zone: the site manages the timetable of coaching sessions according to local time, as well as the time of each participant, so that anyone in the world can find out the date and time of events. This encourages people from all over the world to sign up.Event calendars and multi-criteria event searches:There are so many events that the platform deploys several calendars (5), including for archives, of different types of events with numerous search criteria, themselves generated from actual events so that searches are always fruitful.Libraries of articles, podcasts and books: the platform enables coaches and the ICF’s international management team to publish articles, podcasts and books on their training courses, of which there are now hundreds on the site.Online payment: for national chapters wishing to benefit from the platform, online payment solutions are integrated into their organisers’ accounts, enabling them to create paying events all year round.IMMEDIATE SUCCESS150% increase in sessions! 1,250 events, i.e. two and a half times more events in 2021 than the previous year. This extraordinary success for the ICF was sustained by the Covid crisis of 2020-21, but it continued in 2022, since the number of events remained constant in 2022, and increased again in 2023 and 2024, with even more organisers.<div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://www.adgensite.com/wp-content/uploads/2022/12/Stats-Trafic-ICF-EVent-OK.png.webp" alt=""><div class="image-overlay"></div></div></div></div>

The International Coaching Federation (ICF), world leader in the coaching network market, wanted to revitalise the International Coaching Week (ICW) that it organises every year in May. It also wanted this platform to benefit its 50,000 members and its network of national “chapters” in nearly 150 countries around the world all year round.
Adgensite developed the platform: ICF EVENT

Fullstack Development

Adgensite exceeded our expectations by meeting our challenge of designing an online platform for our International Coaching Week event in a record time of 3 months .
The platform was immediately adopted by our global community and we far exceeded our targets for the number of coaching sessions. Their responsiveness, their solutions and their enthusiasm have given us many assets to optimise the management of relationships between our coaches and their audiences. 

ICF - International Coaching Federation Events platform

Fondateur d'ADGENSITE Digital Audience - Agence Conseil en stratégie digitale et digitalisation

– Direction de l'agence, gestion des équipes et projets clients, stratégies de Webmarketing et trafic analysis

Fondateur Gérant

Directeur de la communication économique et financière

– Conception création de campagnes Media et hors media pour: Go Sport, Black & Decker, Opel, Handicap International, Becton Dickison, La ville de Grenoble, de Lyon, Rallye Super (groupe Casino), etc.

Maxime Kaeppelin

Fondateur d'ADGENSITE Digital Audience - Agence Conseil en stratégie digitale et digitalisation

About me

Work experience

Fondateur Gérant

Directeur de la communication économique et financière

Concepteur Rédacteur

Education

ESJ Paris

Sciences Po Bordeaux

Université Michel de Montaigne (Bordeaux 3)

Lycée Janson-de-Sailly

Portfolio

Extranet promotionnel et marchand B to B - Réseau de 350 pharmacies independantes

SANTALIS

Redesign of Novethic's Media, Research, and Training Website

NOVETHIC

ICF - International Coaching Federation Events platform

International Coaching Federation

Talents

Recruiters

About