Maxime Nadeau

Marketing strategy and repositioning, PR, content creation (case studies) and website content/copywriting - Event production company Employer brand, PR and Tik Tok activity, video storytelling/copywriting and recruitement campaign & pirvate beach concept creation - Luxury hotel/Cannes Market research & marketing strategy, positioning, customer experience and e-reputation, website content and copywriting, linkedin strategy, company sales pitch deck - Premium transport company/Paris English translations and subtitling - Tourism office & World leader in the Insurance business Copywriting, storytelling & motion design creation - World leader in restauration services/Paris Investor pitch deck - Luxury hotel/Monaco Marketing strategy/positioning, persona and web content - Virtual tourism/Switzerland

· Define product strategy and offering on Loyalty & Awards solutions · Articulate the marketing mix · Define and execute the marketing plan · Manage product lifecycle and P&L · Support sales of our solutions through functional expertise and excellent marketing material · Value proposition creation for use in sales arguments · Competitive intelligence analysis · Preparation of external events · Planning and performance management

Accountable for customer experience and satisfaction across all brands in the UK and Ireland market (235 hotels); Brand covered: ibis family, Mercure, Novotel, MGallery, Pullman, Sofitel, Fairmont. Responsible for creating local standards, and defining and running the mystery shopping and audit programmes. Identification and creation of customer journey mapping, defining moments of truth and creation of action plan to mitigate touch points which affect guest experience. Reporting and performance management up to leadership team level. Identification of gaps and opportunities and competition benchmarking. Provision of analytical support to increase satisfaction and loyalty.

Provision of detailed reports in order to facilitate decision making for senior management. Measurement of competitor impact on Air France activity. Analysis of airline key strategic components including corporate strategy, fleet plans and network development, financial analysis, market trends and country reports, prospective marketing and alliances strategy.