Maxime Pedro Paternot

Mission: Implemented a social media prospecting strategy to generate qualified leads and sales for Educ Dog. Focused on booking calls via Facebook and Instagram while optimizing lead qualification processes. Achievements: Generated 360 booked calls with a 25% conversion rate into paying clients (since january 2025). Achieved 200,000€ in revenue in 9 months. Designed and executed a multi-channel prospecting strategy, combining direct messaging with targeted campaigns on Facebook & Instagram, attracting a highly qualified audience.

I help businesses design and execute sales strategies, generate qualified leads (B2B & B2C), create impactful digital content, and train sales teams to boost performance. I also manage digital communication campaigns aimed at strengthening visibility and accelerating growth. Selected clients: Educ Dog – Social selling campaigns for canine training & education Scalezia – Coaching & digital client acquisition System Athena – Prospecting, group coaching & appointment setting Body Mental – Wellness coaching (Facebook Ads prospecting & phone appointment setting) Business Minimalism – Lead generation, appointment setting & appointment setter training for online coaching programs TopContent – Professional content creation, proofreading & translation Through strategic projects, I’ve helped clients increase revenue, improve conversion rates, and scale their growth using customized prospecting and digital marketing solutions.

Mission: As a Team Leader, I managed a prospecting team focused on generating qualified calls through social media channels (LinkedIn & Facebook). We targeted coaches, therapists, and trainers, encouraging them to book appointments. I designed and implemented prospecting strategies to maximize conversion rates and increase the volume of qualified leads. Achievements: Secured 550 booked appointments via social media prospecting, with a 25% conversion rate into second meetings. Generated €150,000 in revenue directly from appointments booked through LinkedIn and Facebook. Developed and executed a multi-channel prospecting strategy, combining direct and indirect targeted messaging on LinkedIn and Facebook to maximize conversion opportunities. Implemented an automated prospecting process, optimizing team resources and increasing lead generation efficiency.

Receptionist & Night Auditor AccorHotels (Ibis, Ibis Styles, Novotel) At AccorHotels, a world-renowned hotel group, I held a versatile role as Receptionist and Night Auditor across several brands (Ibis, Ibis Styles, Novotel). This position allowed me to develop strong adaptability and expertise in front office operations and guest services. Key responsibilities: Guest reception & reservations management: Handled check-ins and check-outs, responded to guest requests, and managed calls and emails. Night operations management: As a Night Auditor, I was responsible for account closing and overseeing the hotel’s financial operations during night shifts. High-quality customer service: Ensured a positive guest experience by addressing requests and resolving concerns effectively. Management support: Assisted the Front Office Manager in improving internal procedures and actively participated in team meetings to strengthen service cohesion and efficiency. Skills developed: Customer service & interpersonal communication Hotel operations management & night auditing Stress management & problem-solving Teamwork & collaboration with management

As a Sales Executive, I facilitated the organization of tailor-made trips in Argentina for European travel agencies (France, Italy, United States) within the B2B tourism sector. My role combined sales, key account management, and the supervision of travel logistics for more than 3,000 travelers per year. Key responsibilities: B2B sales & account management: Designed customized travel experiences, negotiated with partner agencies, and fostered client loyalty through high-quality service. Operations management: Coordinated hotel, activity, restaurant, and transportation bookings to ensure a seamless and personalized client experience. Partnership development: Built and maintained strong relationships with European travel agencies, managing projects from design to execution. Results: Increased sales by responding creatively and flexibly to agency and client demands. Successfully managed logistics for thousands of travelers, ensuring smooth and high-quality service delivery. Additional context: The role ended due to the global COVID-19 crisis, after which I decided to return to Belgium. Skills developed: B2B sales & key account management Project management & tourism logistics Intercultural communication & working with international clients

As a multi-skilled receptionist in a hotel near the airport, I delivered high-quality customer service while supporting the management of daily operations. This role allowed me to apply my language skills and develop expertise in the tourism and hospitality sector. Key achievements: Welcomed and assisted guests, ensuring comfort and satisfaction while managing requests such as bookings, information, and check-in/check-out procedures. Managed the hotel’s social media presence, boosting visibility and strengthening online guest engagement. Used my language skills (French, English, [add others]) to communicate effectively with an international clientele. Gained proficiency in hotel management systems (FOLS) to optimize reservations, arrivals, and departures. Built in-depth knowledge of hotel programs and services, providing personalized recommendations to enhance guest stays. Strengthened customer relationship management and problem-solving skills by handling requests promptly and ensuring guest satisfaction. Skills acquired: Customer relationship management & guest service Intercultural communication with a diverse international clientele Digital skills: social media management, online communication, and hotel management software Adaptability & stress management in a dynamic, shift-based work environment