Maya Hadati

Heka patch is an online wellness brand revolutionizing the wellness industry with an array of hemp-infused and plant-infused wearable wellness patches to help you feel good in every moment. Heka patches deliver a sustained release of ingredients over 8-12 hours so you can stay in control of your day. Easy to use, easy to pack, our convenient patches never get in the way of life on the go. Simply peel, stick, and feel good. - General Management, Marketing Strategy & operations for Heka patch, the online brand I have co- created. - Plans and executes all web, SEO/SEM, database marketing, email, and social media, advertising campaigns. - Designs, builds, and maintains our online presence. - Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

My mission is to help entrepreneurs with active problem solving at each stage of the development of their startup in France & Europe. My goal is to help startups accelerate, deploy their strategic objectives and give entrepreneurs the keys they need to grow their business independently. _______________ EXPERTISE: - Marketing Strategy (Branding, Positioning, Business Model, Go-to-market) - Business Development - Operational Management - Recruitment and/or Coaching for Marketing & Sales Teams METHODOLOGY: - Audit Phase - Creation of a value proposition (target identification, positioning, and strategy) in line with available resources - Action plan and operational execution PROPOSED SERVICES: - External CMO - Consulting mission on a specific topic . . .

- CMO and Business Development Manager for Emissive: Led marketing and business development for Emissive, a company that creates VR experiences for brands. - Co-constructed and implemented the marketing strategy for Excurio: Helped develop and execute the marketing strategy for Excurio, Emissive's new brand that offers immersive VR expeditions for cultural institutions.

- Market the products developed by Everteam MEA (ECM softwares) in France and Europe - Direct sales (private and public sectors) & Partner Network development and management

Co-founder & CEO of devShaker, gamified mobile app to help companies hire better software developers, faster. - Marketing & Business Development strategy - Application & Website design - Team management (developers, game designer, graphic designer) - Investor relations - Partner network development

eNovance is a open source cloud provider bought by RedHat in 2014 - Marketing Strategy for the fast growing startup - Rebranding and repositioning of the company - Product Marketing - Website & social media strategy - Lead generation through online community development - Strategic partnerships with US companies (Amazon Web Services, Rackspace, Dell...) - Events organization and PR management - CRM tool implementation & KPI analysis

Managed Benelux, Switzerland, and Greece region for Auralog, a language learning software (now part of Rosetta Stone). Grew revenue from existing clients by understanding their evolving needs, conducting onsite product presentations, and providing technical support. Defined price and marketing strategies for the region, including online campaigns, email marketing, and SEO/SEM. Expanded the corporate client base through regular onsite workshops, researching sector-specific needs, and organizing ad-hoc marketing campaigns. Managed multi-channel distribution partnerships with 15 partners across 5 countries. Key achievements include a 30% revenue increase (€700k) and securing 6 new distributor agreements targeting the corporate sector.

Business development for a subsidiary of Tectronics (based in Qatar) - Market and feasibility research of the project - 3-year forecast business plan drafting and implementation with the subsidiary director - Prospecting of customers and suppliers in the area (architects, property developers, innovative companies)

Key Account Manager at Otis Elevator Co. from Nov 2003 to Jul 2007 Managed and developed client portfolios in the public sector for maintenance and modernization contracts Ranked 1st among 160 Sales Representatives in 2005 Consistently exceeded annual sales objectives Provided technical consultancy to enhance equipment value Played a key role in customer relationship development Dedicated contribution to the team's success Participated in the monthly "Service Excellence" committee Analyzed customer satisfaction and optimized the price/product mix