Maylis Amram

- Built the Product Marketing function from scratch, establishing go-to-market strategies, playbooks, and scalable processes to support cross-functional teams. - Managed a team of 4 Product Marketing Managers. - Crafted and executed strategic product marketing initiatives to drive awareness, conversion, revenue, and customer engagement. - Designed and implemented internal product communication strategies, including the creation of newsletters, organizing the first-ever internal Product Keynote, and hosting live product demos.

My goal was to assess the potential for Hublo to expand its offerings beyond its core replacement solution. - Managed a team of 4 people - Led the development of Hublo Sourcing, a product generating €320k ARR and adopted by 56 clients, including 45% hospitals and 40% nursing homes. - Operated Hublo Sourcing as a full business unit, overseeing sales, customer success, product feedback loops, and performance tracking. - Conducted a comprehensive analysis of the solution's performance after one year of experiment, laying the groundwork for Hublo's next growth lever.

Generalist PMM reporting to the CMO. We worked on creating and evangelizing a new product category in the spend management space that solves customers' pains root cause. My responsibilities included: - Positioning and global messaging in 3 markets (France, Germany & the UK) - Leading a pricing and packaging revamp (Impact: +80% average deal size and 50% increased customer usage) - Conducting market and customer research - Launching new products and features to increase customer satisfaction and retention, and sales (upsell and cross-sell) - Owning website messaging and product-related pages (use-cases, pricing, homepage content)

Customer-everything person at the beginning of Spendesk, I joined as the first employee to convince our first customers to come on board and try our MVP. I've built the foundations of customer success (a team of 12 care managers, Onboarders and CSM). My responsibilities included: - Hiring and leading a team of 12 people responsible for the whole customer relationship (onboarding, support, ops, customer education, upsells and cross-sells). - Reaching excellent customer satisfaction (NPS >60), retention and expansion. - Building a level of customer service that was a key differentiator on the market. - Being the voice of the customer in the company to improve our product and define our go-to-market.