MayLynn PHANOUKOUN

Skills: Publicité

As an independent consultant at Maison M, an innovative beauty tech start-up, I helped reshape the brand’s entire digital ecosystem and structure its key marketing drivers. The mission took place in a high-pressure, high-visibility context, as the company prepared for its appearance on national TV (Qui veut être mon associé ?, Season 5). Working in a lean marketing team (just 2 of us), I took on a central role — both strategic and hands-on — covering e-commerce, customer experience, branding, CRM, customer support, and cross-functional coordination. - Led the e-commerce site revamp (Shopify + Sanity), coordinating between the UX agency and dev team. → Conversion rate increased to 3% (up from 2%), with 1,300+ new customers post-TV appearance — while maintaining strong performance. - Ran UX audits and user tests to smooth the customer journey and remove friction points. → Actionable recommendations fully rolled out. - Built and launched a post-TV CRM strategy with Brevo: segmented a database of 45K+, created and scheduled bi-weekly newsletters, automated flows, and wrote tailored content. → +18% open rate, +65% more orders after the broadcast. - Set up and managed omnichannel support via Gorgias: handled daily ops, created response scripts, centralized incoming requests. → Faster response times, better tracking, improved satisfaction. - Helped reposition the brand as premium, from visual identity and photoshoots to refining the brand voice and product messaging. → Clearer value proposition, better customer understanding of product benefits. - Drove cross-team project coordination, and supported the founding team in structuring tools, workflows, and internal processes in a fast-moving environment.

Worked within Visa’s Client Marketing team, global sponsor of the Olympic Games, to lead co-branded activations with BPCE, a premium partner of Paris 2024, in a tightly regulated environment (banking sector + IOC requirements). - Led 3 integrated Visa x BPCE campaigns around the Paris 2024 Olympics: campaign design, message adaptation, media coordination, and delivery with 5 partner agencies → Delivered on time despite major constraints (GDPR, financial regulations, Olympic compliance) - Managed promotional contest mechanics: designed the winner journey, ensured regulatory compliance, handled prize logistics, coordinated customer service → Strengthened customer engagement and boosted brand visibility, reinforcing the Olympic partnership - Acted as main point of contact between Visa, BPCE, creative agencies, and the Paris 2024 Organizing Committee → Drove cross-functional coordination with legal, digital, and marketing teams under high-pressure deadlines - Oversaw legal and budget framework: reviewed and approved contracts (clients/agencies), tracked budgets, negotiated with suppliers → Ensured legal compliance and maximized resource efficiency

- Oversaw digital campaigns (online video, display, social media): involved in launch, day-to-day tracking, and reporting in collaboration with media experts → Ensured smooth execution and reliable reporting for L’Oréal teams - Contributed to digital media recommendations aligned with performance objectives → Helped tailor activations to client expectations and business KPIs - Coordinated between data, media buying, and client teams → Improved communication flow, faster turnaround, and higher quality deliverables - Conducted competitive and sector analysis: updated benchmarks on luxury/beauty media investments → Delivered actionable insights to support strategic media decisions - Assisted in post-campaign reporting: data consolidation and decks preparation

Part of L’Oréal Luxe’s Travel Retail Worldwide division, I held a cross-functional role operating independently across several brands. I coordinated the rollout of international media campaigns in some of the world’s most strategic airports, working closely with central teams, local subsidiaries, creative agencies, and JCDecaux. - Managed 17 multibrand media campaigns (print & digital) in 10+ major international airports (CDG, DXB, LHR, IST…) for brands including YSL Beauty, Lancôme, Giorgio Armani Beauty, Biotherm, Diesel, Viktor & Rolf, Valentino Beauty, and Maison Margiela → Boosted global visibility and ensured premium brand presence in high-traffic travel hubs - Oversaw projects independently, acting as the main liaison between DMI teams, local affiliates, brand teams, agencies, and partners → Improved cross-functional coordination and ensured on-time delivery in a complex environment - Managed creative production and content adaptation: localized assets to meet legal, linguistic, and visual identity standards across markets → Maintained visual consistency and regulatory compliance in a multicultural context - Coordinated with JCDecaux and creative agencies to validate assets and manage rollout timelines → Delivered campaigns on schedule despite tight deadlines and technical constraints - Handled administrative and budget tasks: tracked timelines, organized media validation meetings with the marketing leadership team → Ensured structured execution and efficient campaign planning

Within an experiential marketing agency, where I acted as the CEO’s right-hand on large-scale national projects for key clients such as Sony PlayStation, BNP Paribas, Racing 92, and Pernod Ricard. - Supported full-cycle management of event operations (roadshows, trade fairs, field activations) → Successful rollout of complex events delivered on time, on budget, and in line with client expectations - Handled logistics and operations: transport coordination, technical setup, stock and field deliverables → Improved on-site responsiveness and reduced logistical risks - Recruited, briefed, and managed 150+ staff members for major events (e.g., Paris Games Week) → Efficient team supervision and execution quality recognized by clients - Oversaw budget tracking, reporting, and event performance analysis → Optimized production costs and provided clear value demonstrations to clients - Acted as main point of contact for both clients and service providers → Streamlined communication, strengthened client relationships, and ensured operational excellence - Created key deliverables: roadbooks, reports, internal guides adapted and translated by audience → Standardized documentation and improved internal communication processes Key outcomes: → First autonomous management of a large-scale event with 150+ staff → Structured internal processes that improved team efficiency → Strengthened client loyalty through successful repeat collaborations (e.g., Sony PlayStation, Racing 92)