Mayssa Hadife

• Communicated and coordinated head office sales and marketing strategies to 8 sub-zone managers • Assisted the team in allocating 5M+ budget for each sub-zone; followed up and documented revenue targets & strategies • Collaborated with cross-functional teams (including data, creative, and merchandising) to develop four new marketing initiatives • Conducted competitor analysis assignment to identify trends and opportunities • Coordinated diverse events (UberLuxury sales, retail marketing activations, client treatments) including three fashion shows with 300 clients per event • Demonstrated strong project management skills overseeing fast-paced direct marketing campaigns (Dior Magazine, newsletters)

• Worked on different phases of projects including research, ideation, prototyping and testing and the execution of the final products or services • Developed ethnographic research and contextual design investigations to understand customer behaviors, pain points, needs, and aspirations • Created powerful presentations focusing on storytelling for clients including the manager of The Weeknd, Ex Miss USA and Lana El Sahely

Co-founded a startup in the F&B industry, hired and trained 4 new employees and took charge of the design and marketing department • Participated in all aspects of business and strategic development ensuring that the company's vision, goals and strategy were respected • Maintained and monitored project timelines, and managed communication across departments to ensure coherence • Balanced customer needs with the company’s business goals, market viability, and technical feasibility • Created the user experience by incorporating user research, usability testing and itereting on product solutions • Directed the website and e-commerce page creation and UX/UI design

• Conducted quantitative/qualitative research with potential users • Developed profiles of customer archetypes and personas to guide the design phase • Designed wire-frames, storyboards, sitemaps and screen flows • Created a visual identity and a brand book which I adapted to the wire-frames to create an attractive and user-friendly interface • Created KPI’s to perform metrics analysis post-launch

• Worked closely with clients to facilitate their vision and establish key deliveries • Led an in-depth research to understand customer needs and develop a go-to-market strategy • Collaborated across design disciplines to create a seamless omnnichanel strategy • Created a strong corporate and commercial storytelling, utilizing data and creative insights • Adapted innovative ideas to a set of digital and physical products

• Created and managed an Instagram page that documents Madrid’s entertaining experiences from restaurants to exhibitions. • Built a community of experience enthusiasts and gained 2300 followers organically in two months.

• Participated in brainstormings on campaign idea • Worked with the creative department on a campaign for the biggest winery in Lebanon “Ksara”