Mayssa kacem

I played a pivotal role in defining the functional architecture and enhancing team collaboration. • Defined user journeys and KPIs aligned with business goals, ensuring effective data utilization. • Managed sprint progress and resource allocation, optimizing delivery timelines and quality standards. • Structured metadata for observatory integration (Dataiku/Data galaxy/Draw.io), significantly improving scalability and cross-team collaboration.

• Participated in designing a Data & AI transformation project for an enterprise client, focusing on an AI Sales Development Representative (SDR). • Structured a response to an RFP, outlining a multi-phase approach for data centralization and automation. • Defined an initial MVP scope, including automated lead qualification and CRM integration, to enhance business processes.

At Biogen, I played a pivotal role in enhancing digital strategies for mobile applications, focusing on user engagement and adherence. I designed interactive dashboards and reports that empowered product and marketing teams to make data-driven decisions. My collaboration with product owners ensured that data models aligned with privacy standards, fostering a culture of analytical consistency.