Mazika 11

Trial to Paid Conversion Consultant

Salary / Daily rate

Halifax, NS, Canada

Freelance, open to permanent contract

Skills

Product ManagementUX Product Design

Languages

French

About me

Intro

SaaS product expert and serial entrepreneur with 17+ years helping B2B companies optimize conversions and reduce churn. Co-founded Savio (feedback management platform) and built products at ESPN, Fox Interactive, serving millions of users. Specialized in trial-to-paid conversion optimization with proven results for 20+ SaaS clients including major brands.

Links

Work experience

Co-Founder

Savio Technology IncFreelance

Mar 2019 - Present

7 years 8 months

Savio helps SaaS Support, Success, and Product teams prioritize product feedback using revenue metrics to reduce churn and win more deals.

Trial to Paid Conversion Consultant

TrialToPaid.comFreelance

Jan 2008 - Present

18 years 10 months

Halifax, NS, Canada

I help Product-Led B2B SaaS companies fix onboarding to improve trial to paid conversion and grow revenue. Previous clients include Ecamm, Lawmatics, Invelo, Juice Analytics, Predictable Revenue, HeyOrca, DocSpring, Intiveo, Charitable Impact, Headphones.com, and many more.

Partner

Codetree

Jun 2016 - Dec 2018

2 years 7 months

Codetree is a lightweight project management tool for Github Issues. Sold in Dec 2018.

Co-Founder

SocialWOD

Apr 2011 - Mar 2014

3 years

Vancouver, BC, Canada

Sold in Feb 2014. SocialWOD is marketing and retention SaaS software for CrossFit gyms (WOD stands for Workout Of the Day). Here's what I do at SocialWOD: * half of everything (my co-founder does the other half): talking with customers, marketing and selling, hiring and managing our team and contractors, designing the product and writing code, and customer service

Co-Founder, Head of Product

eduFire

Feb 2007 - May 2008

1 year 4 months

eduFire is an online marketplace where you could teach and learn anything over the web using video, audio, chart, and shared whiteboards. eduFire was acquired in 2010. My work here included: * Helping build a community of 80,000 students and teachers * Raising an angel round of $500k, and helping set the company up to raise a Series A round of $1.3M * Recruiting and hiring a technical team of three, including a CTO * Owning the product: customer interviewing, wireframing, and some front-end design and development in Rails, CSS and JQuery * Helping determine the company's strategic direction

Director of Product Development

Fox Interactive Media

Jun 2005 - Mar 2007

1 year 10 months

Los Angeles, CA, USA

FIM was the online arm of Rupert Murdoch's News Corp. It was the umbrella organization that included web properties like MySpace, IGN, Rotten Tomatoes, AskMen, FOXSports.com, and many others. As head of product in the R&D group, my work included developing hi-fidelity prototypes and business cases for new products that would strategically benefit FIM's portfolio. I also product managed the launch of the world's first sports social network for FOXSports.com.

Fellows Program Graduate

Creative Good

Jan 2005 - Dec 2005

1 year

Creative Good is a customer experience consultancy. They help improve FORTUNE 500 businesses by improving their customers' experience. Their Fellows Program was a year-long educational program that taught the Creative Good customer observation method - called Listening Labs - and how to translate learnings from Labs into a customer experience strategy to improve key business metrics.

Technical Producer

ESPN.com

Nov 2002 - Jul 2005

2 years 9 months

ESPN is the largest sports media company in the world. My work here included: * Being a lead developer on the team that rebuilt ESPN's Fantasy Football engine from the ground up. This product went on to make millions in ad revenue and subscriptions. * Product managing ESPN Insider (a monthly paid content product) and growing memberships 25% in 6 months through A/B testing. * Writing ESPN's first RSS feeds as part of a skunkworks team, and helping educate management on the business implications of unbundling content and content syndication through RSS.

Programmer Analyst

ALS Therapy Development Foundation

Jun 2001 - Oct 2002

1 year 5 months

Newton, MA, USA

ALS-TDF is a charitable organization dedicated to finding a cure for Lou Gehrig's disease. They raise money and run FDA-approved drugs in their lab to determine efficacy at slowing the onset or progression of ALS. They also have a patient services arm that provides information to people and families of people with ALS. My work there included: * Building web apps in ASP and SQL Server to help in-house scientists analyze millions of datapoints from their drug studies * Building fundraising applications to help the Foundation raise over $1M in donations


Education

McGill University

B.A.

1995 - 2001

5 years 9 months

University of Toronto Schools

1989 - 1995

6 years 1 month

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