Medhat Salem

Maximus is a $5.3 billion global company with 35K+ employees worldwide, specializing in business process management, technology, and consulting to enhance health and human resources programs. (Official Title: Data & Business Intelligence Manager) ✅ Currently leading the enterprise-wide data and analytics function for Mawaheb Talent Hub, Maximus’s flagship human capital program in the UAE, reporting directly to VP of Operations. ✅ Own the BI strategy, stakeholder engagement, data governance standards, and advanced analytics delivery across multiple regions (UAE, KSA, UK). Drive value creation through cloud-native data architecture, self-service analytics, and predictive modeling. Key Highlights: ✅ Spearheaded 15+ data projects influencing workforce decisions, increasing candidate placement by 20% and operational efficiency by 25%. ✅ Rolled out Azure-based cloud data models, semantic layers, and Power BI dashboards aligned with corporate modernization goals. ✅ Built and enforced enterprise data governance framework (glossary, classifications, dictionary), boosting PII/GDPR/PDPL compliance from 30% to 80%. ✅ Launched AI/ML-driven initiatives (regression, NLP matching, root cause analysis), achieving 75% accuracy in key predictions. ✅ Designed and led a BI capability uplift program training 18 analysts across the UAE and UK, elevating the organization’s analytics maturity.

At Dubai Data & Statistics,a central entity within Digital Dubai that shapes the emirate's data economy, I led the delivery of large-scale analytics and insight solutions across 20+ public and private sector clients. Owned the project lifecycle from business requirement gathering to BI dashboard delivery, team oversight, and vendor coordination. Key Highlights: ✅ Delivered 10+ BI programs, reducing time-to-insight by 40% through agile delivery and optimizing data ops workflows using Python. ✅ Drove AED 5M+ in cost savings by modernizing data pipelines and infrastructure. ✅ Oversaw data collection teams (25+ agents) and enforced data quality and governance standards across major studies. ✅ Designed and led enablement workshops for 40+ business users, achieving a 3x increase in BI adoption. ✅ Played a key role in drafting RFPs, defining SLAs, and managing external vendors for digital transformation projects.

Optimize digital marketing performance using analytics, A/B testing, SEO, and paid media insights. Managed ad campaigns with a monthly budget of AED 30K+, focusing on ROI improvement and digital channel effectiveness. Key Highlights: ✅Achieved +225% increase in CTR and 200% reduction in CPC by restructuring digital ad strategy and web funnel. ✅Provided end-to-end analytics consulting across Google Analytics, paid media dashboards, and campaign insights.

Led analytics transformation and platform delivery for 2 international media organizations across regional offices in UAE, India, Russia, and Egypt. Oversaw delivery of content and performance analytics, user experience dashboards, and infrastructure modernization projects across multilingual news and media ecosystems. Key Highlights: ✅ Improved digital campaign effectiveness by 550% through funnel optimization and analytics-driven targeting. ✅ Delivered high-traffic digital platforms (web/mobile), overseeing development, QA, and deployment across distributed teams. ✅ Implemented end-to-end web analytics tracking frameworks to improve content and UX strategy decisions. ✅ Managed global vendor partnerships, delivery schedules, and stakeholder alignment across multiple time zones.

Led a digital modernization team to overhaul DIFC’s public-facing platforms and internal web infrastructure. Delivered enhancements to support digital service delivery and streamline legacy systems. Key Highlights: ✅ Led successful migration of legacy systems, modernized content management tools, and integrated secure payment gateways. ✅ Managed a team of 4 developers and designers across full web lifecycle and support.

Skills: Software Project Management · Project Management · Business Analysis · Stakeholder Engagement · Product Requirements · Digital Transformation · Software Development Life Cycle (SDLC) · SQL · Databases