Meet Vora

Enhancing reliability and usability of frontier AI models in design generation for leading AI research labs by developing structured design evaluation rubrics and applying expert product design judgement across aesthetics, usability, layout, and instruction adherence. Guiding LLM-based systems across SaaS, web, visual, and motion scenarios, with human-centred design principles to strengthen interaction quality, accessibility, and alignment with real-world product workflows. Translating contemporary product design workflows into scalable evaluation frameworks and structured critiques, enabling AI systems to more accurately model hierarchy, usability standards, and product reasoning for repeatable, high-quality outputs.

Improved product-market fit and accelerated time-to-launch for AI-native startups by owning end-to-end product design from discovery to MVP, defining product vision, roadmaps, and scalable experience strategy across web and mobile platforms. Directed 0→1 product development for 10+ clients across AI SaaS, consumer, and service platforms, translating discovery research and user journeys into production-ready flows and scalable design systems aligned with business and technical constraints. Reduced production timelines by ~30% by delivering developer-ready interfaces through AI-assisted workflows, lowering engineering dependency and enabling faster iteration, experimentation, and product growth using Figma, Framer, Lovable, and Nordcraft.

Engaged 1,000+ prospective students and parents through open days and education fairs, using structured conversations and campus journeys to surface decision drivers, clarify pathways, and improve understanding of courses, applications, and student life. Collaborated with faculty and student services to identify recurring pain points and information gaps, contributing to clearer outreach touchpoints while strengthening qualitative research, facilitation, and service design skills transferable to product discovery and user interviews.

Designed digital assets, applying UX/web principles to improve WCAG compliant website usability and 5+ lead generation strategies, increasing client acquisition and engagement.

Led design for key Cisco Spaces (IoT SaaS) experiences, increasing engagement by ~25% through redesigning navigation, onboarding, and core workflows across dashboards, mobile, and signage apps. Spearheaded targeted landing pages, activation, and onboarding flows in close collaboration with Product, Engineering, and GTM teams, aligning with enterprise OKRs and large-customer needs, resulting in ~20% faster adoption of new features and measurable improvements in activation. Leveraged behavioural analytics (Hotjar, Pendo, HubSpot) and A/B testing to identify friction, inform experiments, and iterate designs that boosted adoption and conversion. Drove scalable design system governance, UI consistency, and enterprise rebranding initiatives across multiple platforms, reducing implementation friction and improving cross-team delivery efficiency. Optimised website performance and speed by ~15%.

Increased booking completion by ~40% and supported growth to 5,000+ users and 500+ partners for a UK-based B2B/B2C device repair marketplace by leading end-to-end UX and front-end implementation of scalable booking flows. Architected multi-sided user journeys, information architecture, and responsive booking experiences across web surfaces in a fast-paced agency environment, conducting user research, usability testing, and behavioural analysis to refine flows for consumers, partners, and ops teams in line with business and operational constraints. Designed and developed SEO landing pages that improved SERP ranking from 22 → 13, increased organic traffic, and generated qualified leads, supporting marketplace growth and partner acquisition. Mentored junior designers and established reusable components, scalable design patterns, and internal design guidelines across multiple client accounts, partnering with stakeholders through workshops and design reviews to improve cross-team alignment and delivery efficiency.

Elevated campaign effectiveness and reduced revision cycles by ~50% by creating cohesive brand systems and production-ready marketing assets for web, social, and print. Collaborated with creative and marketing teams in a fast-paced agency environment to streamline asset delivery workflows, improving approval turnaround and enabling faster, higher-quality launches for multiple client accounts.

Enhance onboarding clarity and task completion for educators and administrators by redesigning key workflows, and prototypes of online assessment flows on a B2B & B2C ed-tech SaaS platform. Conducted usability testing, and information architecture improvements to enhance user experiences. Supported product launch campaigns by designing marketing and brand assets, including logos, banners, and digital mockups, ensuring consistency between product and promotional communications.

Learned about UX design, design systems, user research & testing, information architecture, requirement gathering, competitive analysis, usability, accessible design & much more.