Megan Tomo

- Participate in the deployment of the international digital strategy. - Day-to-day operational management of the animation and integration of content and the product catalogue on the site. - Supporting weekly and monthly reports and creating presentations on the brand's online performance. - Creating and managing newsletters and monitoring their performance. - Stock management and monitoring of restocking requests. - Working with the internal Retail, IT, Communication, Image, Merchandising and Customer Service teams to create 360° activation concepts.

- Assisted in managing the e-merchandising of the website - including creating and maintaining pages, adding and updating products and descriptions, and enhancing SEO to improve search visibility and performance. - Crafted and managed weekly newsletters, incorporating compelling visuals, personalized content, and strategic call-to-actions to drive customer engagement, boost click-through rates, and promote featured products or campaigns. - Created and scheduled engaging content for various social media channels. - Assisted in developing strategies to increase brand visibility, engagement, and awareness on social media through analyzing the KPI of our campaigns.

- Assisted in managing inventory levels, ensuring appropriate stock allocation across stores. - Prepared detailed stock reports, contributing to the efficiency of inventory replenishment processes. - Supported promotional campaigns through data-driven analysis of sales trends and product performance. - Insured excellent customer service through handling inquiries, purchases and returns online and in-store.

- Coordinated digital and e-commerce projects, ensuring smooth execution of product launches, campaigns, and content updates across platforms. - Optimized online product presentation by managing categorization, descriptions, and visuals to deliver a seamless customer journey on Shopify. - Planned and executed social media campaigns to strengthen brand visibility and engage online communities. - Collaborated with cross-functional teams (logistics, IT, design) to align project timelines and objectives. - Conducted competitive benchmarking to provide strategic recommendations for e-store improvements.

La Bottega Italiana is one of the top importing firms for construction materials in Albania. - Gained foundational experience in business operations and budget management. - Prepared balance sheets using Excel to ensure accurate financial reporting. - Prepared reports to share the data analyses with the other departments.