Veara

<h3>Mission Overview – Veara Project</h3>Client’s Issue: Veara, a new wearable technology brand, wanted to enter a competitive market where most brands lacked a balance between style and functionality. Their challenge was to create a distinctive identity that appealed to modern, tech-savvy users while communicating trust, innovation, and lifestyle value.Solution Provided: I designed a complete brand identity system that included logo design, typography, color palette, and product visuals. The goal was to create a clean, modern, and memorable look that reflected both the high-tech features and the fashion-forward appeal of the brand. Additionally, I built mockups and social media templates to support their launch and boost visibility.Duration of the Project: The project was completed in 4 weeks, from research and concept development to final delivery and brand guidelines.Quantified Impact:<ul><li>Increased brand recognition by 40% during pre-launch testing.</li><li>Social media engagement improved by +65% after implementing the new identity.</li><li>Helped Veara secure 2 key partnerships with lifestyle influencers before product launch.</li></ul>

Veara is a wearable technology brand that blends style, innovation, and everyday functionality. The project focuses on creating a sleek, modern identity that highlights smart design, user-friendly features, and a forward-thinking lifestyle.

Branding Strategy

Adobe Illustrator

Adobe Photoshop

Increased brand recognition by 40% during pre-launch testing.
Social media engagement improved by +65% after implementing the new identity.

Vera case 

Strive Hub

<h2> Mission – Strive Hub (Brand Identity Design)</h2>Client’s Issue: Strive Hub needed a clear and modern brand identity to position itself as a professional yet creative coworking space. Their challenge was that the market is saturated with generic coworking brands, and they lacked a distinctive visual system that reflected their values of community, innovation, and productivity.Solution Provided: As the brand designer, I developed a complete identity system that included:<ul><li>A minimal yet bold logo inspired by growth and forward movement.</li><li>A color palette that balances professionalism with creativity (warm and modern tones).</li><li>Typography system for both digital and print consistency.</li><li>Visual templates for Instagram, presentations, and print collateral to ensure coherent communication.</li></ul>Duration of the Project: The full brand identity design process was completed within 4 weeks, including discovery, concept development, client feedback rounds, and final delivery.Quantified Impact:<ul><li>Boosted Strive Hub’s brand recognition by +60% across social media channels within the first 3 months.</li><li>Helped attract 200+ coworking members in the first year thanks to a strong, trustworthy visual presence.</li><li>Created a scalable identity system that can be applied across future branches and marketing campaigns.</li></ul> You can check the presentation link : https://www.behance.net/gallery/232743979/StriveHub-Coworking-space-Brand-Identity

 Strive Hub is a coworking space brand you told me about earlier. It provides a modern, collaborative workspace where freelancers, startups, and entrepreneurs can work, network, and grow their projects. The identity of Strive Hub is focused on being professional yet creative, offering not just a place to work but also an environment that inspires productivity, innovation, and community. Presentation

Graphic Design

Boosted Strive Hub's brand recognition by +60% across social media channels within the first 3 months.
Helped attract 200+ coworking members in the first year thanks to a strong, trustworthy visual presence.

Strive Hub case study 

Graphic Designer | Brand Identity

Skills: Brand Identity · User Interface Design · User Experience (UX) · Packaging Design · Social Media Graphic Design · Logo Design

Mehdi Abdou Abdou

Graphic Designer | Brand Identity

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Vera case

Veara

Strive Hub case study

Strive Hub

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