Mehdi Boucharbia

Advising and supporting startups and entrepreneurs on various projects: - Developing multichannel marketing campaigns (online and offline) - Brand platform creation - CRM automation - Growth Marketing - SEA, SMA, ASO, Mobile advertising - E-commerce website development - Assisting and managing Kickstarter campaigns

- Strategy: Define the marketing strategies for 3 products (WP Rocket, Imagify, and Rocket CDN), including target segmentation, acquisition channel definition, and conversion funnel optimization. - Performance: Established KPIs and OKRs to track marketing effectiveness and measure progress. - Pricing: Implemented 2 pricing changes to maximize profitability on customer acquisition and license renewals (Imagify and WP Rocket). - Email Marketing: Optimization of email marketing campaigns for cross-selling, license renewals, and nurturing. - Communication & Social Media: Redefined personas, conducted surveys, repositioned the brand, and created a video content strategy. - Paid Ads: Reactivated online acquisition (SEA & SMA campaigns). - Affiliation: Developed and negotiated partnership strategies. - Management: Led a team of 6 people (affiliate/brand/revenue/social media/2 customer care managers) and direct report to the CEO.

Marketing : - International strategy: Definition of the marketing mix, e-commerce strategy, budget and sales objectives, pricing policy, products launch, fairs (CES, RCE...), agency management... - Various projects: Launch of a Kickstarter, implementation of OKRs and RACI within the company, second-hand marketplace, mobile application monetization... - Key results: Sales volume x4 YoY, Kickstarter for Vespera launch: $2.5 Million USD (#1 all-time astro project), CES Best Of Innovation 2021 Sales Department: - International strategy: Retailers development strategy, new market opening, management of exclusivity by geographical area, accessories sales strategy... - Partnerships: B2B: Hotels, Associations, Education (universities, high schools), tour operators… - Key results: Launch of the APAC market, B2B Growth x4 YoY Customer service: Creation of the Customer Service and process, definition of KPIs, quantitative and qualitative measures, outsourcing hotline, implementation of new communication channels... - Key result : 30 to 40% of B2C sales, Resolution time divided by 5

Strategy: Retention operational & strategic management, performances monitoring Channels: Facebook Ads, SEA (Google Ads & Bing), Mobile programmatic, Apple Search Ads, ASO, email & push notifications CRM: Rebuilding of CRM programs: Welcome pack, retention, reactivation & newsletters Performance Marketing: Setting the tracking, dashboards, Quarterly Business Review, Attribution Results: Cost of Acquisition Reduced by 80% in 6 months Management: 2 peoples & 3 agencies Budget: +1 Millions €

- Real-time management of relations with infrastructure managers in France (RFF) and other countries - Organisation of the recomposition of transportation during unexpected events - Continuous monitoring of convoys and customer information

- Visual Creation (PAO): newsletters, posters, presentation booklets, flyers, for exhibitions, inauguration of the Office Tourism Agde - Communication Plan: identification of the most relevant tools for the exhibition "The costume in all its glory" - Managing the website of Pole of Crafts: updated information, creating sections, continuous improvement - Project Management: Inauguration of the tourist office; making contact with the artists (50 people), site preparation (Logstique, displays ...), working in colaboration with the director. - Internship Mission: Audit on the communication strategy of the pole Craftsmanship and complete overhaul of the website.