Mehdi Rahmani

– Advised an international brand on European market entry: e-commerce audit, localisation, compliance, and commercial calendar – Improved e-commerce website performance, including a checkout redesign to increase conversion

Global subscription pet-tech company. Responsible for CRM strategy and team operations across email and SMS: – Shifted the team from high-volume broadcasting to precision targeting, maintaining revenue while reducing sending volume – Rebuilt the subscriber retention strategy end-to-end, including a personalised win-back programme – Aligned CRM OKRs with company growth objectives, moving the function beyond campaign delivery

Newly created role at a leading luxury fashion resale platform: – Defined the CRM Lifecycle structure across acquisition, engagement, and retention for buyer and seller audiences – Led a team of 6, working closely with Product, Tech, Marketing, and Design

4 years at Europe's leading fashion platform, covering Southern Europe and new market launches: – Led a team of up to 10 covering several European markets, managing lifecycle strategy and campaign operations – Drove significant growth in newsletter subscriber base and revenue per sending through segmentation, localisation, and A/B testing

As part of a Pan-European team for Amazon Fashion, covering 5 markets: – Built lifecycle campaigns from scratch to drive repeat purchase and cross-category selling, including cross-promoting clothing, footwear, and accessories – Developed localised product recommendation strategies to improve email relevance