Melanie Géhin

Art direction and visual identity development for national and international projects focused on education and technology, creating cohesive visual systems that communicate each project’s purpose and resonate with its target audience. Develop complete visual identities, including logos and variations, colour palettes, typography, graphic elements, and supporting visual assets. Lead creative projects from concept to final delivery, managing the design process, deliverables, timelines, and coordination with internal and external stakeholders. Develop and produce visual materials for national advertising campaigns, across both digital and print media. Create graphic assets for social media, paid advertising, partner organisations, and communications across national and international projects, ensuring visual consistency across channels and markets. Design print and event materials, including promotional and communication assets for events and other institutional activities. Design event stands, environmental graphics, signage, and interior visual elements for the Foundation’s offices and events, extending brand identities into physical spaces. Design websites for national and international projects, from the initial visual concept and structure to the development of layouts and graphic elements, contributing ideas and visual solutions to improve the overall user experience. Continuously improve the visual quality and consistency of existing materials, applying professional design principles and strengthening the Foundation’s overall visual communication. Collaborate with multidisciplinary internal and external teams to coordinate the implementation, production, and delivery of creative assets. Manage multiple projects and stakeholder requests simultaneously, prioritising deliverables according to project needs while maintaining a high level of attention to detail and quality.

Brand strategy and development: develop brands from strategy through to execution, including value proposition, naming, brand personality, tone of voice, and visual and verbal identities, ensuring clear and consistent communication. Visual identity: create customised visual identity systems, including logos, colour palettes, typography, graphic elements, and supporting assets that establish a strong and distinctive brand presence. Creative direction: lead and oversee creative projects, ensuring that visual decisions are aligned with brand strategy, objectives, and the overall creative direction. Graphic design – print: design brochures, flyers, posters, and other printed materials, balancing visual quality, clarity, and functionality according to each client’s needs. Digital design: design websites with a UI/UX focus, digital advertising campaigns across different formats and platforms, email marketing, banners, landing pages, and other digital assets. Multichannel campaigns: develop visual campaigns across digital and print media, adapting creative concepts and assets to different formats, platforms, and audiences. Social media design: create visual content for social media, maintaining consistency with each brand’s visual identity. Branded merchandise: develop promotional products such as T-shirts, mugs, and other branded items, extending visual identities into physical touchpoints and creating memorable brand experiences. Environmental and spatial graphics: develop visual solutions for events, stands, and commercial spaces, adapting brand identities to physical environments and specific project briefs. Interior design: contribute to the decoration and development of functional and visually engaging spaces, with a focus on the overall user experience.

Designed websites with a UI/UX focus, creating functional and visually engaging layouts and mock-ups in Figma, with attention to navigation and overall user experience. Designed digital assets including banners, email campaigns, and landing pages, ensuring consistency across visual communication and brand touchpoints. Developed visual content for social media, including promotional graphics, flyers, and other branded materials. Edited and retouched images, making visual adjustments and enhancements to optimise the quality of digital assets. Collaborated closely with development and marketing teams to implement web designs and develop functional and effective visual materials. Managed visual projects from concept development through to final delivery, ensuring a high standard of quality and consistency with the brand identity.

Supported the development of residential interior design projects, contributing to the design and development process.

Member of the team responsible for the development of large-scale hospitality projects, contributing to the interior design and development process.

Member of the team responsible for the development of large-scale hospitality projects, contributing to the interior design and development process.