Mélanie Nguon
Freelance Growth Consultant - SEO & SEA
Salaire / Taux journalier
Madrid, Espagne
Freelance
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Expertises
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À propos
Introduction
I’m a freelance consultant specialized in SEO, SEA, and SMA, with a strong ROI-driven mindset. I help businesses grow their digital acquisition channels by designing and optimizing tailored strategies. 👉 What I bring to the table: Multilingual expertise (English, French, Spanish) to reach and convert international audiences. A data-driven, ROI-focused approach, ensuring every action translates into measurable results. A growth-oriented vision, combining SEO, SEA and SMA :)
Expérience de travail
Freelance Growth Marketing
Mélanie Nguon
juil. 2025 - Présent
1 an 4 mois
Madrid, Espagne
Selectra
juil. 2019 - Présent
7 ans 4 mois
Madrid, Espagne
Head of SEO International
mars 2022 - Présent
4 ans 8 mois
Madrid, Espagne
Own the SEO strategy and identify short and long-term opportunities for growth. Lead the SEO International Department (20 SEO Project Managers). Be an evangelist for SEO, sharing best practices and communicating the value of SEO, organize trainings. Set SEO performance goals and measure them using KPIs, such as organic traffic, search rankings, leads. Lead technical and analytical SEO optimization : A/B testings, Drupal backoffice, SEO audits. Manager : Aurian de Maupeou, CEO of Selectra
Head of SEO / SEA International
janv. 2023 - juin 2025
2 ans 6 mois
Madrid, Espagne
Managing a team of 4 Paid Media experts Managing large-scale paid investments across Google Ads, Meta and TikTok channels (+150k€/month) Maintaining deep knowledge of media and marketing data and application to deliver positive ROAS Setting SEA performance goals through OKRs system Lead technical and analytical SEA optimization Manager : Aurian de Maupeou, CEO of Selectra
International SEO Manager
sept. 2020 - mars 2022
1 an 7 mois
Madrid, Espagne
Manager of the International Content Team composed of 10 SEO Project Managers Goal : Developing our SEO and business activities for our Belgian, Indian, German, Australian websites and for two international projects. Manager : Thomas Véron, Marketing Director
International SEO Coordinator
juil. 2019 - oct. 2020
1 an 4 mois
Madrid, Espagne
Coordinating and creating the SEO strategies among all countries (France, Belgium, Japan, Spain, Italy, Germany, United-Kingdom, Australia), setting and giving SEO trainings for Content Managers, auditing websites. Manager : Thomas Véron, Marketing Director
Display & Programmatic Consultant
Artefact
juin 2018 - déc. 2018
7 mois
7620 Paris, Danemark
Launching programmatic campaigns for Swatch and Omega brand, analyzing the performances and implementing digital recommendations. Manager : Margaux Chochoy, Team Leader Display & Programmatic
Events Account Manager
Réunion des Musées Nationaux - Grand Palais
juil. 2016 - déc. 2016
6 mois
Grand Palais, Paris
Organizing the Fashion Week Haute Couture of le Grand Palais, dealing with fashion companies and following the whole process of their events. Manager : Marie Laure Caron, Commercial Director of le Grand Palais
Shopper Marketing
Unilever
janv. 2016 - juil. 2016
7 mois
7620 Paris, Danemark
Following the performances of Amora and Maille, and implementing new business-oriented strategies Manager : Sarah Bettan, Shopper Marketing Manager
Project Manager
My Pop Up Store
avr. 2015 - oct. 2015
7 mois
7620 Paris, Danemark
Dealing with logistics, human ressources, marketing, business development and turnover of all the Moleskine shops in Paris. Manager : Adrien Bisseliches, CEO of My Pop Up Store
Formation
The_Hacking_Project
Certification
2019 - 2019
1 mois
Université Paris Dauphine - PSL
M2 Marketing et Strategy
2017 - 2018
1 an 1 mois
Singapore Management University
Univesity Exchange
2017 - 2017
1 mois
NEOMA Business School
Grandes Ecoles Program Master
2014 - 2017
3 ans 1 mois
Classes Preparatoires of Economics Saint Michel de Picpus
2012 - 2014
2 ans 1 mois
Lycée Bossuet Notre Dame
Baccalauréat
2009 - 2012
3 ans 1 mois
Portfolio
