Mélina Pinto

- Create and establish communication & PR strategies: communication plan, calendars, KPI's, print and video campaigns, LinkedIn paid campaigns - Write and release communication tools: press release, press kits, Q&A, messaging... - Journalist relations: pitch, phone calls, interviews organization, answers and sending of information - Ensure the follow-up of communication campaign publications by monitoring press coverage - Benchmarck and monitoring of key industry trends

- Project management : corporate communications, editorial, internal and change communications, employer branding - Communications missions : analysis, writing... - Management of editorial assets : LinkedIn company page and website - Business development - Benchmark and trends analysis - Coordination of partners, experts, and clients

- Develop PR communication plans for products: strategy and guidelines - Develop PR and eRP communication tools (perfume, make-up, skincare): writing and follow-up of press kits, exchanges with departments, reflection on influencers' boxes - Design and organize the PR event for the launch of a new franchise: participation in the production with the agency, help with the logistical preparation - Create event guidelines - Follow-up the audit on the communication tools with the markets - Accompany the markets in the preparation of local launches linked to product launches

Chanel Fragrance & Beauty - part of new concepts team and working on the three axes fragrances, makeup and skincare - Organize intern events : virtual regional meetings and international seminar in Paris - Build and update PLV concept books - Reference new PLV elements (permanent and campaigns) : intranet platform, PowerPoint and Excel - Read skincare frames - Present campaigns results - Create a video movie for the laucnh of a campaign (IMovie) - Search for new concepts and write a weekly newsletter

- Help in setting up the fieldwork and logistical organization - Animate of the fieldwork: interviewing consumers (face-to-face and online) and take notes - Collect and analyze qualitative data (data flattening, toplines writing, participation in internal meetings, creation of the presentation outline, verbatim research) - Follow-up client relations : active participation from first brief to final presentation - Realize final presentations : outline, writing, verbatims research, layout - Help the development of the Luxury division: monitoring, reflection on the development of new methodologies