Melina Tiemi

Account: BMW

- Brand program management alongside product and development cross functional teams. - Brand calendar activations development alongside marketing, SoMe and content teams.

- Account: Nike Jordan EMEA - Program management of Nike Jordan Brand EMEA activations. - Media, Digital & Social Media strategies aligned with HQ. - Coordination of internal and external stakeholders including creative and production teams. - Budget, Timeline & KPI management.

- Projects: Cartier Clash (Un)Limited and Moncler Genius - Client interface and internal stakeholders coordination. - Budget, Timeline & KPI management. - Holistic Deliverables: Hero Film and Still Image, Editorial, Seamless Retail, SoMe.

- Glamour Brazil contributor journalist responsible for Lifestyle, Fashion and Beauty online features.

- Project management for global and local projects such as Beyoncé's "Lemonade" 3 years anniversary (digital & press deliveries), Made in America Festival (on-site, digital & press deliveries), Kanye West's "Nebuchadnezzar" Opera (digital delivery), TIDAL X Racionais MC's (digital, press, on-site activations on concerts, exclusive content, curated playlists), Pernod Ricard partnership (event activation), Sephora partnership (digital and content deliveries) and adidas Originals partnership (in-store activations, digital and content deliveries). - Development of the music streaming platform's marketing strategy, including digital marketing activations, aligned with Global KPIs and budget management. - Weekly strategy alignment calls with HQ (New York) and European teams (DACH, Spain, Poland). - Strategy & budget alignment trips to the HQ (New York) and on-site work trips to Philadelphia and Berlin. - Coordination of the paid media and affiliate marketing partnerships for local and global projects. - Coordination of in-house social media team and development of assets briefing and approval process with the creative team. - Overview of CRM strategy including website + newsletter optimization and content localization. - PR & Events agencies management for always-on and special campaigns deliveries. - Development of monthly results reports for the Global HQ and International teams.

- WARM Gallery: social media specialist and producer of Sven Marquardt's exhibition "Wild at Heart" in February 2015. - STL: content coordinator responsible for the editorial & creative staffs (reporters, designers, videomaker, editor) management and its deliveries. Project management of branded content campaigns for clients such as Amazon Fashion, TRESemmé and Sephora. - Red Bull: Amaphiko Brazil Editor responsible for online features and social media channels management.

- Responsible for content briefing development with the client, team's management (videomakers, photographers and editors) and claim developments to the delivery of final digital assets. - Culture & Nightlife content coordination on-site and lead interviewer during Red Bull Music Festival 2018.

- Client: PUMA - Project management focused on digital deliveries for global and local branded content projects for PUMA SELECT collabs with Diamond Supply Co., BAPE, Han Kjøbenhavn and artists collabs with Big Sean and BTS. - Project management focused on digital deliveries for PUMA's exclusive collections signed by artists such as Rihanna (PUMA x FENTY), The Weeknd (PUMA x XO) and Selena Gomez (PUMA SG). - Development of strategic planning focused on multi-channel integrated marketing campaigns for PUMA Sportstyle, PUMA Training, PUMA Football, PUMA Women and PUMA Motorsport. - CM of social media channels and monthly results reports for the client. - Development of consumers clusters, tone of voice and market analysis. - Overview of paid media plan (On & Off) and influencers partners program alongside with the media department.

- Development of market overview analysis and consumers clusters. - Responsible for commercial partnerships with key accounts of the Fashion and Beauty industry. - Development of tailor-made branded content projects with influencers and affiliate marketing strategies focused on CPA and ROI.

- Contributor journalist responsible for Fashion and Culture exclusive reports for subscribers. - Development of Business and Fashion online features for WGSN Insider - including Berlin Fashion Week 2015 coverage.

- Development of the content project for PUMA X ALIFE collab launch in Brazil, from development of strategic briefing and approval process with the client to delivery of digital final assets. - Team management (videomaker, photographer and editor). - Relationship with key retail partners and coordination of in-store activations.

- Clients: Nestlé, Nestlé Fitness and Tiffany & Co. - Strategic planning development focused on multi-channel integrated campaigns. - Development of special retail campaigns for Valentine's Days, Black Friday and Holiday's. - CM of social media channels and monthly results reports for the clients. - Global campaigns adaptation for the local market. - Development of consumers clusters, tone of voice and market analysis. - Overviews of paid media plan (On & Off) and influencers partners program alongside with the media department.

- Client: Nike Sportswear - Lead Researcher & Project manager responsible for leading Nike Sportswear's research project focused on Millennial consumers. - Briefing development with the client. - Development of consumers clusters, tone of voice and market analysis. - On-site interviews and desk research lead researcher. - Coordination of the English team with the Brazilian team (researchers, translator, assistant and videomaker).

- Responsible for Sportstyle Marketing activations (On & Off) with brand ambassadors and key retail partners aligned with Global KPIs and budget management. - Project management for global and local projects such as the SELECT collabs with Hussein Chalayan, Alife, McQueen and House of Hackney (digital, press and in-store deliveries). - Project management for local co-branded projects such as the Homegrown collab and WGSN event. - Project management of "PUMA Social Guide", a branded content project developed in partnership with Vice with On & Off deliveries. - Overview of Digital agency with focus on branded content projects and social media channels organic and paid strategies. - Global campaigns adaptation for the local market, including digital and visual merchandising assets. - Strategy alignment calls with LATAM HQ (Chile) and development of results reports for LATAM and Global HQ (Herzogenaurach).

- Responsible for assisting marketing activations (On & Off) of the brands Billabong, Element Skateboards, RVCA and Nixon. - Project management for local projects with brand ambassadors (skaters, surfers and artists) focused on digital and press deliveries. - Global campaigns adaptation for the local market, including digital and visual merchandising assets. - Development of partnerships with press, influencers and key retail partners.