Melinda Osias

Permanent (2022 - Present): – Development of marketing strategies and yearly communication roadmaps based on surveys and insights – Conception of editorial plans and content creation (publishing of 2 promotional videos, 7 paid and organic campaigns, 6 emailing campaigns, etc) for multi-channel reach and social media platforms – Creation, implementation and monitoring of 3 brand ambassadors campaigns to help brand awareness, activity rate, engagement rate, and reputation online – Quarterly updates of the website's landing page for a better SEO (traffic analysis, keywords and content update, writing press articles, updating visuals) – Organisation and management of 9 online and 2 in-person regional or global events (KPIs, goals of attendance, medium needed and ongoing contact with venues, presentation materials, regular contact with speakers) – Tailoring of value proposition and strategic thinking for commercialisation of customised services, including documentation and materials for partnerships and sponsorships – Cross-team communication and alignment – Monitoring of mobile application, associated data and suggestions of UX/UI updates – Annual surveys and NPS results analysis Apprenticeship (2020 - 2022): – Selection of platform provider and customisation based on specifications – Administration, online moderation and guidance (requests to join, technical support, discovery and tutorial webinars) – Gamification initiatives to encourage member engagement and retention – Ongoing monitoring of KPIs for future recommendations and annual reportings – Mapping and frequent updates of customer journey / Development and iteration of consumer journeys in digital environments based on surveys and insights – Community federation (webinars, weekly member spotlight)

Volunteering (2024 - Present): – Market research and personae creation for customer-centric experience – Planning of annual marketing strategy – Monitoring impact and reporting of marketing campaigns