Melisa Tramannoni

- Plan and execute the 2025 Media Plan (offline & online) for France, Germany, Italy, and Spain, encompassing Radio, TV, VOL, CTV, OOH & DOOH, Meta, TikTok, YouTube, and Influencer marketing. - Coordinate cross-functional projects: gather insights from market experts and sellers, brief the Studio team, secure Legal validation, manage asset delivery, and handle invoicing for Finance, while ensuring timely completion of all stages. - Directly manage Brand Awareness and Consideration campaigns on Meta and YouTube, including the implementation of A/B tests and Brand Lift Studies to optimize performance. - Oversee the social media presence (Instagram, Facebook, Tiktok, Pinterest) for paid & organic, encompassing strategy development, content calendar management, creative production (with Studio team), and community engagement activities. - Monitor and report on performance: Track and analyze the effectiveness of each channel on website direct and tracked traffic weekly and monthly, conducting tests to identify and implement best practices across all channels. Market intelligence for FR, IT and DE.

- Managed Affiliate program for France, Italy, Spain, Germany and UK for B2C and B2C. Results: +40% efficiency within 2K partners and +30% Sales YoY while achieving ROI targets - Created and Developed B2B Affiliation program: designed T&Cs and commissions, recruited partners, setup tracking. Result: x2 B2B sales share in total mix YoY

- App Ads: created and optimized campaigns in Google Ads and Apple Ads globally - Display: created and optimized Retargeting campaigns in Google Ads globally. Also Youtube (VAC) tests - Carried A/B Tests for Digital Marketing team - Project Management: Orchestrated 360 Marketing campaigns with CRM, Brand, Trade Mktg, Design team - Created Email marketing campaigns in Spanish, Italian, English and French

- Direct management of Top 40 Global Partners (c.80% program perf). Full program c.800 - Nano Influencer program (SOE: Italy & Spain)- in 3 months: 200 active nanos, 60 avg. monthly posts. - Point of Contact for SOE (IT/SP) for 360 Marketing campaigns - Ad Mobile Network (Install) project (Liftoff, Applovin, Inmobi) - Product feed migration (from Lengow to ProductsUp)

- Management of key existing/new affiliates & partners in Europe, Asia, US (Program mix grew x2 & Performance x2.1 YoY in 2021) - Benchmark and Competitors Gap analysis to find new partners - Research and selection of strategic partners from Digital Space (Influencers, Blogs, Newspapers, Magazines, Shopping sites, Price comparator and Discount sites) - Re-make VC Affiliation page: https://us.vestiairecollective.com/affiliate-program.shtml - Optimization of Lengow-product feeds (60 feeds of c1.5M items each) - Email marketing campaigns (both on Mailchimp and with external partners) Sole contributor to channel for 6-month (Sr. Affiliate Manager on maternity leave)