Melissa Bounaj

As a freelance specialist in data automation and AI, I support multiple organizations in accelerating their digital transformation through smart automation, AI integration, and internal tooling optimization. My mission: deliver fast, scalable, and compliant solutions with high business impact. 🔧 Industrial Manufacturing (Power Systems & Transportation) Led the digital transition from legacy PLM to a modern document management system, improving product traceability and document lifecycle automation. Developed Power Apps and Power Automate workflows connected to Oracle to streamline manual reporting and automate technical documentation delivery. Implemented dynamic PDF generation with data grouping and version control for compliance purposes. 📊 Marketing & Customer Experience Built a modular automation framework using Make and GPT to generate, personalize and dispatch email campaigns based on customer behavior. Designed a lead scoring system combining business rules and generative AI to enhance campaign targeting. Integrated real-time dashboards (Power BI) to track performance, optimize messaging, and adjust funnels accordingly. 🧠 AI Product Development Prototyped internal GPT-based tools (chatbots, summarizers, auto-report generators) to reduce repetitive tasks and support decision-making. Created AI-enhanced workflows using OpenAI, Mistral, and Claude for use cases such as document parsing, FAQ generation, and user support automation. Supported product teams with feature prioritization, user feedback integration, and impact measurement (KPIs/OKRs). 🧩 Cross-functional automations Connected systems like Oracle, SharePoint, Power Apps, and M-Files to eliminate silos and reduce data entry errors. Automated version tracking and file approvals for technical and non-technical teams. Delivered plug-and-play automation templates tailored to internal compliance and governance policies. Fluent in English and French, I work fully remotely with international teams and adapt rapidly to sector-specific needs. My hybrid background in data, business, and user-centric design allows me to act as a bridge between technical stakeholders and operational teams.

Concept: Development of a SaaS-based PLM (Product Lifecycle Management) system for small agri-food enterprises (SMEs, Start-Ups). I lead the design, development and rollout of a SaaS-based PLM platform tailored to small and mid-sized agri-food companies. The solution focuses on affordability, automation, and strategic decision-making. Process Analysis & Optimization • Mapped and optimized Supply Chain, Production, and Quality processes across 50+ SMEs, start-ups, and large enterprises, using BPMN and UML. • Led design workshops, gathered business requirements, drafted functional specs, and supported cost estimation. Team & Technology Leadership • Managed a team of 5 external developers and defined the tech stack (AI, cloud architecture, web frameworks, databases). • Collaborated with 10 early adopter clients to prioritize features, rapidly prototyping in Figma and delivering a first version in 5 months. Automation & Performance Analytics : • Built automated migration pipelines from legacy tools using RPA. • Leveraged Tableau to analyze operational performance and support strategic business decisions. ✅ Result: The platform is 50% less expensive than traditional PLMs and has reduced manual tasks by 70%, while providing 100% supply chain traceability. => The project was transferred to another startup. #ProductLeadership #PLM #SaaS #AgriFood #Automation #DataAnalytics #Cloud #TeamManagement #UXDesign #StrategicExecution

Management and coordination of +20 projects (+5 M€) across various departments (Finance, Supply Chain, Quality, Production, Metrology, etc.) : - Automation of manual and repetitive tasks : RPA (Robotic Process Automation). - Digitalization of business processes : +QDCI, DCM, etc. (Sharepoint + Teams + Power Automate + Power Apps + Python and iObeya). - Enhanced product transportation security : Smart pallets / Tank pressure sensors / AGV (Automated guided vehicle) / Cobot. - Expense dashboard creation (Power Bi / Qlick Sense + SAP). - Improvement of flows through mapping (Arena Simulation) and data extraction from MES. - Platform for monitoring material inputs and outputs (Saas). - Creation and monitoring of a roadmap and a budget for all projects. - Creation of internal professional relationships with +10 sites in France and abroad. - End-to-end management of service providers: contract management, budget monitoring, reporting. - Knowledge of pharmaceutical standards and regulations (21 CFR part 11). - Participation in the executive committee. - Use of Lean tools : Andon, Value Stream Mapping (VSM), Kanban, and 5S. ✅ Results : - Improved data processing and analysis speed by +70% (e.g., by creating automated dashboards using Power BI and SAP). - Secure logistics flows of goods and reduce Supply Chain expenses by -300K€/year.

Time For The Planet is a citizen movement that gathers 1 billion euros to deploy 100 innovations fighting global climate change. Large-scale collective intelligence + entrepreneurship + Open Source

- Constitution of the ecommerce budget. - Creation of SEO strategies (backlinks, keywords, UX design, ...) and SEA (Google, Facebook and Instagram Ads). - Implementation of new ecommerce projects in order to increase sales and improve the customer experience. - Creation of new websites (Shopify). - Use and creation of tools to analyze the performance of sites (Google Analytics, Power Bi, ...). - Design of marketing materials using Illustrator and Photoshop.

- Identification of opportunities to improve online commercial performance. - Implementation of an omnichannel strategy. - Constitution of a database on Excel. - Creation of reports of our online points of sale (Amazon, Shopify, Walmart), in order to evaluate our performance. - Use of Fishbowl software and ShipStation for order processing. - ROI analysis of the implementation of a production line for the launch of three new products. - Design of marketing materials using Illustrator and Photoshop. - Reflection and proposals around SEO and SEA strategies (backlinks, UX Design, keywords, ...). ✅ Results : - The company's financial performance notably improved by over 25%, equivalent to a +$30,000 increase in the three months following the updates. - Additionally, streamlining the customer journey led to a 15% reduction in Zendesk support tickets related to product inquiries

- Implementation of promotions and support for various platforms: Glisshop, Cdiscount. - Understanding of customer needs. - Accompaniment of customers in their purchasing process.

POCs (Proof of Concepts) : - POC visual search: obtain the characteristics of a product with your phone. - POC voice search: offer products / services via voice assistants (Google Home, Alexa). Additional projects : - International meetings (in English), around supply chain issues, communication, ... . - Work around the importance of customer reviews and the buying experience. - Support on the implementation of new sales paths. - Creation of training courses for store managers, sector managers and sales consultants. - Establishment of partnerships. - Creation of digital media (brochures, videos, website). - Analysis of store performance and proposal of improvement levers. ✅ Results : - Successful testing of the 'Shazam for objects' project with a panel of over 450 customers, with over 95% indicating they would use the application during their visits to Leroy Merlin stores or to find products. - Comprehensive testing of the voice assistant project involving more than 150 customers to assess voice interface usability, response accuracy, and recommendation relevance. More than 90% of customers expressed their intention to use the voice assistant regularly. - 230 sales advisors and managers have been trained in France and abroad.

Concept : - Re-energize a company focused on events. Implemented actions: - Management of a team of 5 people. - Improvement of the image of the company. - Implementation of new commercial and marketing projects.

- Manager of a team of 7 people. - Timetable management. - Cash management and maintenance.