Melissa Perez

| Remote | Global (Europe, USA, China, APAC) • Sole Product Owner of a 4-product Sales Enablement portfolio covering learning, field sales, sales community and on-trade customers. • Delivered an offline-first field sales app, a customer-facing advocacy portal and a global sales best-practice community; driving a mobile learning platform from pilots (ES, USA, APAC) to global roll-out (Oct 2026). • Integrated AI features for content translation and generation, cutting multi-market content production from 3 weeks to 1 week, plus AI-driven personalized recommendations to boost engagement. • Managed 4 external vendors in remote Agile delivery (acting Scrum Master) and steered the roadmap with adoption KPIs (Power BI, Matomo).

Hybrid | Worldwide • Managed CRM evolutions on Salesforce Ma • Owned CRM product roadmap for SFMC and Adobe Campaign solutions. • Translated business needs into user stories and prioritized backlog in Agile mode. • Coordinated CRM evolutions across IT, web and retail teams in a remote environment. • Contributed to the design and launch of an internal data marketplace in collaboration with partners (Pernod Ricard, JCDecaux). • Increased visibility and adoption of data products across the organization.

• Responsible for RUN and build of omnichannel payment solutions for 4 luxury brands (YSL, Balenciaga, Bottega Veneta, Alexander McQueen) across 15+ markets. • Led coordination of IT, business and external partners across 3 time zones. • Delivered new payment methods for APAC, improving checkout coverage and conversion. • Facilitated technical workshops, functional testing and go-live execution across 3 time zones

Led CRM data model construction and migration projects across 6+ EMEA countries. • Managed migration from Adobe Campaign ecosystem to Google Cloud Platform. • Defined and executed UAT strategy with local stakeholders and IT teams. • Coordinated Agile delivery with 5–8 developers and analysts. • Managed stakeholders across multiple time zones

Led change management and training strategy for POS (Cegid) rolout across North America. • Trained HQ and in-store teams and supported launch and post-launch phases. • Managed stakeholders across multiple time zones

CRM Implementation, Salesforce Marketing Cloud (SFMC), Marketing Automation ,Segmentation & journeys, Data-driven decision making

Led CRO and e‑commerce optimization initiatives across EU and UK websites. • Managed Magento CMS operations and migration from Magento 1 to Magento 2. • Designed and delivered SFMC automation scenarios, segmentation and reporting. • Monitored performance KPIs and conversion funnels using Google Analytics.

Responsable des stratégies de communication online et offline pour différents clients. Analyses de big et small data pour la prise de décisions stratégique. Stratégie de transformation digital d´enseignes. Ouverture de nouveaux médias et targets pour une communication optimum selon les objectifs voulu

CRM Implementation, Salesforce Marketing Cloud (SFMC), Marketing Automation ,Segmentation & journeys, Data-driven decision making AB TESTING

International digital project Manager CRM Implementation,Marketing Automation ,Segmentation & journeys Data-driven decision making (EMEA& LATAM)

Responsible for communication and promotional content on social media at the national level. Responsible for managing new websites and apps for special events. Responsible for e-commerce event communication. Management of budget and strategy across different digital channels.