Mélodie CHAN

– Reinforced the development team on a tight-deadline project, delivering two hotel websites in 3 weeks. – Developed the full website structure in Webflow, based on existing desktop & mobile designs (homepage and room detail page) – Designed, developed and suggested section layouts adapted to client content, project brief, and hospitality standards – Built a component-based system for the main sections to ensure visual consistency and scalability across the site to enable the client to easily customize and update content while preserving brand identity and layout coherence – Integrated all content while ensuring consistency, scalability, and brand alignment – Implemented technical SEO best practices across all pages to improve search engine visibility – Added subtle micro-interactions and animations to enhance user experience and engagement

– Designed wireframes, prototypes, and high-fidelity mockups for 20+ websites & apps – Redesigned part of a strategic internal tool to centralize information and reduce the time and cost of project management within the team and improve internal productivity : Research, wireframes, mock-ups, UI kit. – Built and maintained 25+ websites with WordPress & Webflow (and HTML/CSS/JS), increasing online visibility and user engagement – Boosted visibility with SEO optimization and technical maintenance – Created visual materials for the company's various communication channels (marketing campaigns, pitches, sales proposals, social media) to maintain a consistent brand identity across all platforms.

– Created and enhanced visuals for web, social media, and newsletters, increasing audience engagement – Produced a 2D motion design video (storyboarding, illustration), communicating the story and origin of products effectively – Designed newsletters and print assets (flyers, packaging), supporting marketing campaigns and brand consistency