Meriem Barrada

– Strategic and operational leadership of OKR implementation, aligned with the Group's vision. – Operational deployment of a best-practice framework aimed at enhancing organizational performance.

– Aligned IT and business strategies for AXA Morocco and Africa, driving digital transformation to support key organizational goals. – Led the implementation of an operational model integrating quality, security, data privacy, and Agile practices, ensuring compliance with ISO, CMMI, and ITIL standards. – Established and managed an Agile Coaching and PMO unit, accelerating Agile adoption and fostering continuous improvement. – Provided individual and team coaching to senior leadership, enhancing agility and improving overall organizational performance. – Supported business teams throughout transformation programs, ensuring alignment with strategic objectives and delivering measurable business outcomes.

– Led Agile coaching for organizational transformation and adaptation of processes and tools. – Coached teams on Salesforce B2B integration and digital product redesign (Myinwi) focusing on customer experience and business process improvement. – Trained B2B sales teams from Inwi on Salesforce / Velocity new platform, and supported them during their transformation efforts.

– Developed and executed the strategy for the Digital Innovation Lab, implementing automation, AI, chatbots, and HR digitalization initiatives. – Designed industrialization processes for innovation projects, ensuring efficiency and scalability in transformation initiatives. – Led transformation and innovation projects for various departments (HR, Finance, Production), delivering measurable improvements in operational performance. – Managed Open Innovation programs and technological events, involving over 400 participants, focusing on collaborative innovation and startup incubation.

– Built and managed the Digital Factory, leading strategic transformation and innovation projects for clients. – Spearheaded Agile coaching initiatives, supporting Product Owners in backlog management and defining MVPs for startups. – Led process re-engineering projects using Design Thinking to drive clients' digital transformation. – Industrialized best practices in software and organizational engineering based on the CMMI framework, ensuring continuous improvement in development and management processes. – Supported HR transformation, developing job and competency frameworks, performance evaluation systems, and HR policy guidelines.

– Managed large-scale transformation projects for public sector, banking, insurance, telecom, and distribution industries, focusing on cloud computing, CRM, ERP, and information security. – Led cross-functional teams (up to 120 people) and managed complex integration projects. – Expertise in managing strategic programs, ensuring solutions align with business needs and drive operational efficiency.

– Responsible for the project office overseeing project monitoring and control for the Services Department. – Implemented BULL's process and tools reference framework (CMM-I), ensuring the deployment of best practices and delivering improvement plans. – Provided coaching and consultancy for project directors and managers, supporting project success and client engagement.

– Managed local and offshore projects, focusing on cost, deadlines, risk management, client communication, and quality control. – Supervised and coached project teams, developing training plans to enhance team performance and project delivery.