Meriem Kartoubi

Senior Content Analyst

Salary / Daily rate

Wrocław, Poland

Freelance

Languages

ArabicEnglishFrench

About me

Intro

Senior Content Analyst with 2+ years specializing in Google advertising analysis and policy compliance for global markets. Expert in content quality assurance, KPI management, and leading cross-functional teams while consistently exceeding performance targets. Ready to optimize your content strategy and drive measurable results through data-driven analysis.

Links

Work experience

Majorel

Aug 2022 - Present

4 years 3 months

Poland, ME 04274, USA

Senior Content Analyst

Oct 2023 - Present

3 years 1 month

Poland, ME 04274, USA

• Carrying out analyses at a much higher level and deep understanding to ensure better work quality and maintaining clients expectations. Extending the knowledge and getting additional skills in different areas: • Sitelinks (SL): Extractor and Lead in the creation of extensions/sitelinks. • Automated Sitelinks (ASL): Reviewer in the verification of sitelinks created by the system. • Price Extensions (PE): Approvals of ad extensions that show products/services with their respective prices. • ACi Video Assets: The goal is to review ACi video ads provided by advertisers, classify them under specific categories and curate their quality based of a specific guidelines (Primarily on YouTube) In addition to supporting New Hires by providing insights and necessary recommendations to drive further.

Content Analyst

Aug 2022 - Present

4 years 3 months

Poland, ME 04274, USA

• Analysis of online advertising and business content for Google for the French Market. Using this analysis to construct and modify in line with strict Google's policies and procedures. • Dashboard and KPI management. Demonstrating a positive performance by meeting and exceeding targets. • Proactively highlight areas of improvement and escalate through the appropriate channels to ensure timely resolution of issues. • Strong collaborative skills and experience working with multicultural teams. + Lead role: shadowing new hires and actively reviewing team colleagues' analyses.

Customer Service Representative

Human Help

Dec 2020 - Jul 2021

8 months

Agadir 80000, Morocco

• Memorise scripts for products and services, and refer to them during calls • Build positive relationships by going above and beyond with customer service, ensuring that all questions, and confirmations are handled appropriately • Identify opportunities for driving sales and revenue of the company’s existing product suite, and seize opportunities to upsell when appropriate • Meet daily qualitative and quantitative targets for yourself and your team, and achieve all objectives for service, productivity, and quality • Create and maintain record of daily problems and remedial actions taken, using call-center database


Education

University of Wroclaw

Master's degree

2021 - 2023

2 years 1 month

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