Merouane Meghiref

Support on behalf of the agency for paid media, tracking, and web analytics issues.

I support small and medium-sized businesses (SMBs) with the goal of increasing their revenue through growth hacking.

Responsible for Growth Hacking within an international team of 30 people (working language 50% English, 50% French) Traffic acquisition for 5 countries (Google Ads - Shopping & Search, Facebook Ads, Criteo, Bing Ads, affiliate marketing, etc.) Marketing automation (Google Ads MCC Scripts) Traffic analysis using Google Analytics Data visualization with Google Data Studio and associated SQL queries Coding HTML and CSS for website newsletters Website optimization through A/B testing Development of scripts in Python and JavaScript Tools used: Google Ads, Google Analytics, Prestashop, SEMrush, Ahrefs, Google Tag Manager, Google Data Studio, Google Optimize, SendinBlue, Photoshop, etc.

In charge of the SEO strategy for the French version of the website What I have learnt: A short term contract. I was in charge of all the SEO strategy. I first have made a benchmark then I have optimized the tree structure of the website to make it more “SEO friendly” by using the right keywords. In term of net linking and off site SEO, I have implemented a strategy for increasing the number of external good quality link. In this job, I was the only employee working on SEO exclusively. I put the French website on the first page for the biggest keywords for Made.com which is “Canape” (Sofa) and I got good positions for others important keywords.

In charge of overseeing day-to-day the customers accounts What I have learnt: A temporary role of 3 months. My first experience as a PPC executive in a digital agency. I was in charge of handling the AdWords campaigns of two big clients for the French market, one in the travel industry and one in the gambling industry. I have learnt how to manage big accounts, how to make good reports to the client, how to analyze the data provided by Google AdWords to improve the efficiency of the campaigns by identifying potential issues and opportunities.

In charge of customer service for the french and benelux market. What I have learnt: My first job abroad. I have improved my English and my skill in the customer service department. I had to find a way to resolve the customer’s issues quickly and efficiently.

In charge of marketing operation, development of customer loyalty, community management, translation from English to French for all the French versions of the games. What I have learnt: During this period, I had a lot of responsibility. Thanks to this job, I could put in practice what I have learnt during my MBA E-business. I handled a big community. Indeed, several thousand people all around the world play these games. I took care for the community using the social media. I had also to find several ways to monetize these players by adding some new features in the games. Sometime some features in the games were firstly created in English so I had to translate the content for the French versions. For the SEO domain, I was in charge of the SEO strategy for increasing the numbers of news players coming from Google and I used landing pages strategy to watch the traffic. I was also in charge of the SEA.

In charge of a corrective maintenance of an information system for Mobistar and Orange Caribbean. What I have learnt: During these six months, I worked in an international context. Indeed, half of my coworkers were Indian and worked in Pune. On a regular basis I had to converse with them via email and sometimes via skype. Thanks to this job, I have improved my skills in the domain of computer science. I received my diploma at the end of this last internship.

In charge of the addition of different features in the intranet with PHP/MySQL and a website. What I have learnt: In CNRS, I developed a website for enabling people to subscribe to a big conference organized every two years. I used the following web technology to develop this website: PHP, SQL, JavaScript, HTML, CSS.

In charge of the development of different tools like a signature generator for Thunderbird or an employee directory with Php/MySQL. What I have learnt: I applied what I have learnt during my studies at Supinfo for developing my first software still used by the service quality of the company. Thanks to this second internship, my technical skills improved from poor too strong in a very short period of time.