Meryem Alami Talbi
Senior Product Expert | Web Performance
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Remote only
Skills
Languages
About me
Intro
Product strategist with 8+ years bridging business, product, and tech teams across SaaS and e-commerce. Proven expertise in web performance optimization, user research, and driving measurable retention improvements for 50+ enterprise clients. I translate technical insights into strategic action plans that accelerate product adoption and maximize ROI.
Work experience
Senior Product Expert – Web Performance & Error Analysis
Contentsquare
Jul 2022 - Dec 2024
2 years 6 months
Paris, France
Provided product advisory and strategic support to 50+ enterprise and strategic clients across EMEA & MENAT, from onboarding to long-term adoption • Delivered onboarding and ongoing strategic support to drive adoption and value • Primary contact for client engineering and product stakeholders on technical topics • Conducted technical audits on web performance, JS/API errors and tracking issues • Translated technical findings into business-oriented action plans • Shared field insights and pain points with Product & Engineering to guide decisions • Validated product marketing assets for launches • Built onboarding journeys & Help Center content for enablement • Collaborated with Sales and CSMs to ensure alignment and long-term customer value
Smallable
May 2018 - Mar 2022
3 years 11 months
On-site
Product Researcher
Mar 2021 - Mar 2022
1 year 1 month
On-site
Established research as a core product function to support better, faster decisions • Set up research ops from scratch (interviews, personas, insights repository) • Industrialized discovery to surface user needs and journey friction points • Shaped product decisions with PMs and designers using user research insights • Ran usability tests to validate product fit and guide improvements • Centralized insights and feedback to support roadmap prioritization
Product Manager - Retention & Loyalty
Jan 2020 - Mar 2021
1 year 3 months
On-site
Owned the Retention & Loyalty scope, focusing on the loyalty program, post-purchase lifecycle, and automation of retention journeys • Defined the roadmap & OKRs, aligned with business priorities and discovery insights • Led user research and data deep dives to identify retention opportunities • Managed sprints, backlog & delivery with Tech & CRM teams • Delivered a new loyalty program with measurable impact on customer LTV • Scaled post-purchase communications across key touchpoints • Reduced churn through optimized multi-channel post-purchase journeys • Coordinated with cross-functional teams to ensure smooth execution • Drove product demos and updates to align teams and secure stakeholder buy-in • Monitored KPIs and iterated based on performance and feedback
CRM & Data Project Manager
Nov 2018 - Dec 2020
2 years 2 months
On-site
Led digital projects across CRM, analytics, UX, and GDPR initiatives • Defined project scope, success metrics, and coordinated cross-functional execution • Aligned stakeholders across marketing, tech, UX, and legal to ensure smooth delivery • Oversaw CRM overhaul and customer data migration (1M+ records) • Led analytics migration from GA to Eulerian and ensured data accuracy • Set up CMP with Didomi to ensure GDPR-compliant user consent collection • Coordinated UX/UI redesign with external agency • Built dashboards to monitor performance, track data quality, and surface insights
Digital Marketing Manager
May 2018 - Oct 2018
6 months
On-site
Managed UK/US paid media performance with a data-driven approach and a sharp focus on ROI. • Designed and ran campaigns with a 124x ROAS and 67x return on ad spend • Managed paid budgets under 5.6% of sales revenue, maintaining 2.2 ROI minimum • Reported directly to leadership to shape acquisition strategy
Digital Marketing Manager
MONNIER FRERES
Oct 2017 - Mar 2018
6 months
Paris, France
Executed high-impact digital marketing campaigns across multiple channels. • Led SEM, social, email, programmatic & affiliate campaigns • Analyzed performance and optimized ROI through testing and targeting • Collaborated with creative and content teams to drive engagement
Digital Marketing Executive (CRM Specialist)
Numberly
Aug 2016 - Jul 2017
1 year
London, UK
Focused on CRM for a Middle Eastern beauty brand, blending automation and data-driven content to boost retention. • Built segmentation & triggered campaigns for lifecycle journeys • Improved conversions through personalization & testing • Led reporting and collaborated with data & content teams
Junior E-commerce Manager
The Other Store - The OZ
Sep 2014 - Mar 2015
7 months
Paris, France
Supported e-commerce operations and contributed to UX and digital roadmap execution. • Assisted with merchandising, content, product uploads & HTML edits • Ran campaign reporting and supported UX testing • Coordinated with senior managers on digital initiatives
Education
Université Paris Dauphine - PSL
Master's degree
2015 - 2016
1 year 1 month
Université Paris Dauphine - PSL
Gap year to deepen professional competence
2014 - 2015
1 year 1 month
Université Paris Dauphine - PSL
Master's degree
2013 - 2014
1 year 1 month
Université Paris Dauphine - PSL
Bachelor's degree in Business Administration and Management
2012 - 2013
1 year 1 month