Meryem Bessières
Senior Director of Marketing & Growth
Salaire / Taux journalier
Paris, France
Freelance
Langues
À propos
Introduction
Sr Director with 15+ years driving marketing growth for 1M+ member platforms at top companies like RetailMeNot and Ziff Davis. Proven expertise in scaling user acquisition, retention strategies, and P&L management across digital channels. Specialized in transforming marketing ROI and building high-performing teams for sustainable business growth.
Expérience de travail
Sr Director, heading Marketing & Growth activities for the French Market
RetailMeNot, Inc.
nov. 2013 - Présent
13 ans
Région de Paris, France
RetailMeNot, the leading savings destination providing online and in-store coupons and cashback offers. The french portfolio includes Poulpeo and Ma Reduc. Acquired in 2021 by Ziff Davis Group >> Leading Marketing strategy and Revenue Growth Opportunities for the French Market. >> Overseeing the Growth strategy of Poulpeo and Ma Reduc brands. >> Managing Marketing and Communication teams and tactics to grow the customer base, retain users, maximize LTV and increase the brand awareness. >> Member of the french Executive team along with the GM, CTO, Product, Sales and Finance
Poulpeo
nov. 2013 - Présent
13 ans
Paris, France
Sr Director, Marketing & Growth
avr. 2022 - Présent
4 ans 7 mois
Paris, France
With over 1M members, Poulpeo is the favorite free loyalty program and reward Service in France available in a mobile Application, browser extension and website. Acquired by Ziff Davis Group in 2021, alongside RetailMeNot Inc. >> Define and run the Marketing Growth strategy to expand the business, drive user activation and retention for mobile application, browser extension and website >> Team Management across CRM, User Acquisition, SEA, Social Media, Customer Support and B2C and B2B Brand Communications >> Seek new business development opportunities to increase revenue and market shares >> Member of the french Executive team along with the GM, CTO, Product, Sales and Finance
Director, Marketing & Communication
févr. 2016 - mars 2022
6 ans 2 mois
Paris, France
>> Definition of Marketing & Communication strategies and P&L impact >> Own budget and forecasts of Marketing & Communication channels >> Team Management of 12 people >> Member of the french Executive team
Senior Marketing & Communication Manager
sept. 2015 - janv. 2016
5 mois
Paris, France
>> Own Marketing budget and forecast performances of Marketing & PR channels >> Oversee Marketing strategy and execution across CRM, SEM, mobile, display and social channels >> Oversee the execution of Public Relations plans to maximize our brand awarness and press coverage >> Oversee B2B marketing initiatives to support sales team >> Team management
Senior Marketing Manager
nov. 2013 - oct. 2015
2 ans
Paris, France
>> Responsible for consumer revenue and user base growth through digital media >> Define and oversee the execution of User Acquisition, CRM and Marketing App strategies >> Own Marketing budget and forecast performances >> Channel strategy covering email, social, push and traffic extension rules >> Team Management
Head of Acquisition & CRM (France then Global)
KGB Deals - 118218 Group
févr. 2011 - déc. 2013
2 ans 11 mois
Région de Paris, France
>> Definition of the digital strategy to acquire leads, grow revenue and maximize user experience >> Execution of marketing plans across online channels: SEM, Display, Affiliates, retargeting and social networks >> Increased revenue by changing marketing budgets and commission plans after an ROI analysis and P&L margin improvements >> Monitoring of the budgets and tracking of online marketing campaigns to increase the effectiveness and to improve the CPA >> Definition of the contact strategy and a roll-out plan for FR and UK to increase engagement, loyalty and transactions volume >> Management of email channel including deliverability and consumer segmentation >> Consumer data collection and reporting effort to identify customer insights and key performance indicators >> Strategy of community management: developed visibility on social networks and set up direct partnerships with bloggers >> Manage affiliate channel for FR, UK ans US markets >> Team and budget management
Digital Marketing Project Manager
Inspirational Stores
janv. 2010 - déc. 2011
2 ans
Région de Paris, France
>> Managed Paid Search accounts on Google, MSN and Ad-commerce platform: Account structure, campaigns set up, bidding, trafficking, budget optimizations and reporting / Monthly budget 150k euros >> Managed and executed the email strategy: selection of the email provider, roadmap of promotional emails, coordinated content and design, segmentation, implementation of KPI’s dashboards >> Analyzed customer behavior and implemented a contact strategy aligned with customer lifecycle Portfolio of the company: motoblouz.com, access-moto.com, cuir-city.com et casque-moto.com
e-business Project Manager
Mettler-Toledo International, Inc
janv. 2008 - déc. 2010
3 ans
>> Managed online channels : emailing, affiliate, SEM and webinars >> Database qualification and segmentation for Laboratory division >> Lead the launch of an e-commerce website dedicated to consumables range
e-CRM Consultant
Nextedia
janv. 2008 - déc. 2008
1 an
>> Managed the e-crm activity of 3 accounts >> Managed and executed emails campaigns and sweepstakes >> Data profiling and implementation of activation & reactivation campaigns >> Reporting and strategic recommendations to improve the KPI’s
Online Executive Research
Panel On The Web
janv. 2007 - déc. 2007
1 an
Région de Paris, France
Managed online marketing surveys : barometers, concepts tests, websites pre-launch tests and satisfaction surveys. Data analysis and executive summary with strategic recommandations
Formation
HEC Paris
Executive Certificate Innovation & Entrepreneurship
2024 - 2025
8 mois
Ecole Supérieure de Management en Alternance (ESM-A)
Advanced Master's degree in Digital Marketing
HEC Maroc
Master's degree, Business Administration