Michael Canil

– Managed a high-performing team across ecommerce operations and product management, aligning digital strategy with business goals to optimise user experience and revenue growth. – Streamlined website management and led omnichannel initiatives, significantly enhancing online revenue by 40% through strategic improvements such as introducing new payment options, enabling online promotions, improving website perfomance and optimising UX/UI. – Spearheaded the transition of development work in-house in collaboration with a digital agency, boosting cost efficiency and agility. – Launched a successful market entry in the United States, establishing a robust online presence.

– Led a cross-functional team of product managers, CRO specialists, and UX/UI designers to drive strategic product development and deliver measurable business outcomes. – Directed product management across multiple eCommerce brands, delivering a unified omnichannel strategy that bridged online and offline customer experiences. – Led the migration to a modern CMS, achieving a 10% increase in conversion rates year-on-year. – Initiated a mobile-first design approach, addressing the needs of over 50% of web traffic and significantly enhancing mobile user conversion.

– Managed digital projects for major clients, including Electrolux and Hyundai. – Supervised a team of four project managers, and supported business development initiatives. – Delivered a successful pitch for Hyundai, establishing new SLA, and support processes. – Launched the AEG website on EPiServer.

– Grew the company size by over 200% through successful client acquisition. – Increased client website traffic and conversions to achieve key KPIs. – Managed all phases of the software development lifecycle for eCommerce websites, CMS-based websites and web applications, from requirements gathering (scope definition, functional specification and wireframes), to planning, tracking, status reporting, WIP meetings, development, testing, deployment and warranty

– Key member of the TYPO3 CMS and Magento team. – Delivered key projects such as UX for Neopost, Dior eCommerce for South Korea, and multiple eCommerce websites for Nutricia (Danone Australia).

– Managed all phases of the software development lifecycle for eCommerce and CMS websites. – Successfully delivered multiple concurrent projects on budget, and on time.

– Led PHP/MySQL development projects and managed a team of developers. – Oversaw the successful development of web applications and optimised server infrastructure.

– Managed a small team to develop a CRM system and design web services.